Jennifer is trying to 'walk her talk' - taking a stand, sharing her voice and special sauce, stop the overthinking, and taking imperfect action. And it's HARD! 😄

In this Mojo Minutes she discusses how she channeled all her own advice, the advice from the challenge participants and recorded an imperfect video for the new channel on "Stop Overthinking Marketing", rather than trying to make it better.

She shares her thought process of not re-recording or heavily editing the video, as that would go against the message. Talked about the 'curse of too much knowledge', making decisions AHEAD of doing the actions, and continuing to emphasize the importance of taking action and getting content out there, even if it's not polished. Maybe intentionally NOT polishing - because that's NOT what our audiences need or want from us.

Mini nudge: go write down 3 things your audience needs to stop telling themselves they "should" do/think/believe. We need to stop "shoulding all over ourselves"!