Jennifer explains the gardening analogy of evergreen (content that stays relevant over time), perennial (content that can be refreshed and reused annually), and annual (short-lived, attention-grabbing content). She provides examples of how different types of content can fit into these categories.

The group discusses expanding comfort zones, making intentional connections (for extra credit), and their chosen or potential content projects this month. Discussion of what types of content, in which bucket (Awareness, Education, Conversion) fits their goals for this quarter and beyond.