Tech writer turned content marketer and strategist Marcia Riefer Johnston (@marciarjohnston) discusses her career transitions, her two highly rated books, and her strong love of Strunk and White.

A few links from the show and notes from Marcia:

Undefinable Me: The Story of a 13-Year-Old Girl from the Inner City Who Codes (Keila Banks’s inspiring 10-minute OSCON keynote)

Malaphors (“Unintentional blended idioms and phrases—It’s the cream of the cake!” by David Hatfield, the Malaphor King)

What Is Intelligent Content? (includes links to my six-pack of articles delving into each element of Ann Rockley’s classic definition)

Writing.Rocks (includes my blog, where you can play the weekly concise-writing game Tighten This!)

Word Up! on Amazon*

You Can Say That Again on Amazon*

*Also available wherever fine books are sold.

Also mentioned during the Content Content podcast:

Content Content podcast episode 1 with Sharon Burton

Scott Abel

The Velveteen Rabbit

Ann Rockley

Managing Enterprise Content: A Unified Strategy by Ann Rockley and Charles Cooper

Techwhirl.com - Connie Giordano and Al Martine

Information Development World

Lavacon conference

STC - Philly Metro chapter

Content Marketing Institute

Joe Pulizzi

Robert Rose

Content Content podcast episode 3 featuring Danielle Villegas

Dair Communications

Techcommgeekmom