In this episode, Heretto CEO Patrick Bosek explains why pure techcomm is going away, why being a CEO is like being an eight year old with a lemonade stand, and more.

Patrick Bosek of Heretto

Note: This episode was recorded before Patrick's company changed its name to Heretto.

Mentioned during this episode:

DITA Open Toolkit

GPT3

Scriptorium podcast

Snackable

@patrickbosek

@easydita

@heretto

Content and Coffee podcast

Content Components podcast

"The best term to use to call what I was doing was UX writing" says UX Writer MJ Babic on this episode of the Content Content podcast. MJ's had a diverse career, from marketing, feature articles, science journals, and some tech writing. But her plan is "helping people complete their tasks with digital products", and to "bring good writing to whatever corner I'm working in at the moment".

Mentioned during this episode:

MJ on LinkedIn

usertesting.com 

A List Apart

Smashing Magazine

Boswords

UX Writing Hub 

Streeteries

MJ on Medium

Strategic Writing for UX, Torrey Podmajersky

Writing Is Designing: Words and the User Experience, Michael J. Metts and Andy Welfle

We return from a hiatus with content strategist Rahel Bailie! She joins Ed Marsh to talk about an uneven history of content strategy, object-oriented content, how her career has led her across two continents, and the history of women in technical communication.

Her Content Strategy book with Noz Urbina remains one of Ed's most highlighted (highlit?) reads. We discuss Content Operations (ContentOps or DocOps), introducing efficiency, and more. I hope you laugh as much as we did.

Mentioned during this episode:

Scott Abel, the Content Wrangler

An uneven history of content strategy

Back to the Future

Deane Barker The need for content operations

Ann Rockley

STC

Pandoc

Rahel on Twitter

Rahel on LinkedIn

Rahel's site

Raving

Schema.org

Vale linter

Visual Studio (VS) Code

Alisa Bonsignore, strategic communications consultant, talks to Ed Marsh about how she fell into things her entire career, global and career sustainability, and how to have a growth mindset during this.

Mentioned during this episode:

Alisa's business - Clarifying Complex Ideas

Alisa on Twitter

American Medical Writers Association

Melissa Breker

http://edmarsh.com/2016/09/01/off-wall-presentations-featuring-ben-woelk-content-content-podcast-episode-11/

http://edmarsh.com/2018/01/23/installation-not-user-task-featuring-andrea-ames-content-content-podcast-episode-21/

Michael Miller, an Indianapolis, IN-based technical writer, shares what it's like to be new to the field, his passion for it, the struggles he faces, his goals, and more.

Content Content podcast guest Michael Miller with the Indy 500 Borg-Warner trophy

Mentioned during this episode:

Curse of Knowledge with Tom Johnson - Content Content podcastXML is a four-letter word with Alan J. Porter - Content Content podcastTime as a tool with Alan Houser - Content Content podcastBBEditGenesysSalesforceIndianapolis Motor Speedway The IndyCar "split" IndyCar 2018 by IUPUI Motorsports Studies students Relay FM Connected podcast Cortex podcast

Sara Feldman, customer success enablement advocate, talks with Ed Marsh about job hunting during a pandemic, achieving outcomes, "pre-charging" before conferences, and more.

Mentioned in this episode:

ESET softwareThink with GoogleWhat's in it for me (WIIFM) - Ed Marsh's STC InterChange keynote presentationBen Woelk's Hope for the Introvert podcastRick Beato on YouTubeMatch Game

If you want to hear a great story about a great career, you need to listen to Noz Urbina, the best-dressed man in content strategy. Noz talks to Ed Marsh about how to make content a business asset, literally writing the book on content strategy, and his path to creating his own consultancy and conference.

Mentioned during this episode:

Softquad XMetaLMekonCongilityOmniX conference - get €50 off with the code 50urbiCarrie HaneContent Strategy: Connecting the dots between business, brand, and benefits

Hannah Kirk (@pinkhairedCS), the Pink-haired Content Strategist, talks to Ed Marsh about conference experiences, how academia compares to Silicon Valley, how kids interact with technology, and reminds Ed how old he is.

Mentioned during this episode:

LivefyreGatsbyJSDocusaurusMDITA/Lightweight DITAXMetaLTrends in Technical Communication for 2020 and beyond - Cherryleaf Podcast episode 76Type-in programsHannah on Medium

Phylise Banner, learning experience designer, talks to Ed Marsh about being a digital native, why eLearning and forms are so bad, what it's like coordinating the online community at a major conference, and her passion for education theory and transportation.

Mentioned during this episode:

ABD (all but dissertation)Modern Learning podcastLuke WroblewskiFERPA - Family Educational Rights and Privacy ActAmphicarPiper CherokeeMatt PierceSam Rogers

Viqui Dill, Senior Technical Writer at American Woodmark in Virginia, talks to Ed Marsh how everyone is a project manager in some form, life in the (literal) hardware industry, her day of 500 hugs, what is just-in-time documentation, and more.

Viqui is also an accomplished "bad-ass bass player' and a self-proclaimed techcomm evangelist.

Viqui Dill - 2017 STC Technical Communication Summit

Mentioned during this episode:

Gully WasherAmerican Woodmark2020 design softwareSTC Instructional Design and Learning (IDL) Special Interest Group (SIG)STC DC Metro chapterSTC Philadelphia CONDUIT conferenceViqui on TwitterViqui on SlideSharePower of StoryDjembeDr Heidi Lawrence501(c)(3) corporationSTC George Mason University chapterEd's presentation for the STC IDL SIG - Driving your Docs with Data