You want to reach new customers and a wider audience, so you start to use Facebook ads. However they should not be looked at in the same way you would your normal post. They need to be much more direct and thoughtful to your target customer.

Having enough content to post across your digital media can be hard! Content packages make sure you have a bulk load of content that is professional and on brand. Plus, re purposeable whenever you need!

Completely unconsciously I was convinced into buying my first pair of Toms after listening to a podcast featuring owner - Blake. Hearing his story and how he lives the values of his business ensured I justified a pair of shoes over anything else. Human connection at its finest!

In house experts are awesome and keep the business moving. However you may not be able to afford them or they run out of ideas. This is where fresh eyes from an outside expert can be so very helpful. They can see your business in a different way and help you better understand your audience.

Knowing your story and getting it across to your audience is a huge benefit to your business. But it can be tough to get write. However, using this simple method can make your story flow a lot faster.

A quick review of speakers Mari smith and mark Schaefer from this years conference. Such a great source of information for all things social.

Your clients may be more focused on your values than your price point. Trust has become the most important commodity for a business. Are you aligning yourself to an audience that will trust you?

Here are my tips for ensuring your content is GOOD content.

Simplifying podcasting - how to get started as easily as possible.

What do the social changes mean for how you market your business? Mark McCrindles article gives great insight.