The WP Mayor Podcast

Content Creation and Running a Writing Team with Lasso

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In this episode, Gaby Galea talks to Sean Brison, Head of Growth at Lasso, about content creation and running a writing team. Lasso is an all-in-one affiliate marketing plugin for WordPress.

Episode Highlights and Topics:
  • Lasso: Built out of necessity based on trials of working with other plugins.
  • Content Creation Fundamentals: Know your target audience and company’s principles.
  • Key Ingredients: Impartiality, authenticity, and conversational makes for good content.
  • Selfless Mentality/Ethical Marketing: How much value can you provide to customers?
  • Affiliate Content: Search queries, product reviews/comparisons, how-to guides work best.
  • Buyer’s Journey: Content sparks interest in specific products to meet specific needs.
  • Boxes, Buttons, Tables, Lists: Add these to posts to help produce content that converts.
  • Link Real Estate: People click different things, give them more options/places to click.
  • Lasso’s Roadmap: How to order, group, put content into pillars using keywords.
  • Affiliates: Take care of those people who actively promote your product.
  • Mediums: Get good at one before moving on to another to repurpose content.
  • Giveaways: Create buzz, increase views. People love freebies, discounts, and coupons.

    •  Resources/Links:

    • Lasso
    • Lasso on Twitter
    • Sean Brison on Twitter
    • Sean Brison on LinkedIn
    • Crazy Egg
    • Wirecutter
    • Castos
    • WP Mayor Email
    • WP Mayor
      • ...more
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      The WP Mayor PodcastBy WP Mayor
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