In this episode, Gaby Galea talks to Lesley Sim, co-founder of Newsletter Glue, a WordPress plugin that helps users send newsletters from within their WordPress dashboard. Lesley and I discuss what Newsletter Glue has to offer and about the business side of starting a WordPress plugin and marketing it.
Episode Highlights and Topics:
Newsletter Glue: Started with an old membership plugin with Mailchimp add-onTimeline: Newsletter Glue launched as a free plugin in August, then turned proNewsletter Glue: makes writing, designing, publishing in WordPress faster and easierHow Newsletter Glue works: Sends blog posts as newsletters via email service providersESPs like Mailchimp: Specialize in deliverability and make sure bulk emails get sentPatterns: Use your own and/or those supplied by Newsletter GlueShow/Hide Feature: Decide what goes into a blog post and what goes into a newsletterClients: Combination of bloggers and eCommerce to newsrooms and publishersMembership Plugins: Paid Memberships Pro, Restrict Content Pro, Memberful, PicoCommunity/Connections: Learn how to grow your business from other plugin ownersDiscovery Questionnaires: Get to know clients by changing how you ask them questionsEmail vs. HTML: Newsletter Glue is optimized for email; HTML is for web sitesFramework: One-to-one, one-to-some, and one-to-many to market WordPress pluginNewsletter Glue Affiliate Program: What works best - live streams and demosNewsletter Glue:15% off first purchase (use coupon code: WPMayor)Lesley Sim’s Email: [email protected]Lesley Sim on Twitter: @lesley_pizzaNewsletterGlue on Twitter: @NewsletterGlueNewsletter Glue on YouTubeMailchimpBlock EditorMailPoetPost Status on SlackThe Mom Test by Rob FitzpatrickSpotlight (Instagram feed plugin)ElementorEasy Digital Downloads (EDD)CastosWP Mayor EmailWP Mayor