The WP Mayor Podcast

Write newsletters where you blog with Newsletter Glue

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In this episode, Gaby Galea talks to Lesley Sim, co-founder of Newsletter Glue, a WordPress plugin that helps users send newsletters from within their WordPress dashboard. Lesley and I discuss what Newsletter Glue has to offer and about the business side of starting a WordPress plugin and marketing it.  

Episode Highlights and Topics:
  • Newsletter Glue: Started with an old membership plugin with Mailchimp add-on
  • Timeline: Newsletter Glue launched as a free plugin in August, then turned pro
  • Newsletter Glue: makes writing, designing, publishing in WordPress faster and easier
  • How Newsletter Glue works: Sends blog posts as newsletters via email service providers
  • ESPs like Mailchimp: Specialize in deliverability and make sure bulk emails get sent
  • Patterns: Use your own and/or those supplied by Newsletter Glue
  • Show/Hide Feature: Decide what goes into a blog post and what goes into a newsletter
  • Clients: Combination of bloggers and eCommerce to newsrooms and publishers
  • Membership Plugins: Paid Memberships Pro, Restrict Content Pro, Memberful, Pico
  • Community/Connections: Learn how to grow your business from other plugin owners
  • Discovery Questionnaires: Get to know clients by changing how you ask them questions
  • Email vs. HTML: Newsletter Glue is optimized for email; HTML is for web sites
  • Framework: One-to-one, one-to-some, and one-to-many to market WordPress plugin
  • Newsletter Glue Affiliate Program: What works best - live streams and demos

    • Resources/Links:

    • Newsletter Glue:15% off first purchase (use coupon code: WPMayor)
    • Lesley Sim’s Email: [email protected]
    • Lesley Sim on Twitter: @lesley_pizza
    • NewsletterGlue on Twitter: @NewsletterGlue
    • Newsletter Glue on YouTube
    • Mailchimp
    • Block Editor
    • MailPoet
    • Post Status on Slack
    • The Mom Test by Rob Fitzpatrick
    • Spotlight (Instagram feed plugin)
    • Elementor
    • Easy Digital Downloads (EDD)
    • Castos
    • WP Mayor Email
    • WP Mayor
      • ...more
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