The WP Mayor Podcast

SEO, SEM and SES with 201 Creative

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Few hard-and-fast rules need to be followed when marketing a business online. Search engine optimization (SEO), search engine marketing (SEM), and search engine sales (SES) are three pillars that can boost website traffic and grow your business.  

In this episode, Jean and Gaby Galea talk to Jared Bauman, co-founder, and CEO of 201 Creative, a digital marketing agency.  

201 Creative helps businesses enhance SEO to produce more leads, SEM to supercharge growth by increasing awareness and demand, and SES to make real money and customers. Many agencies stop at the SEO phase, but it takes more to be successful. 

Episode Highlights and Topics

  • Specialties and Services: 201 Creative focuses on SEO, social media, email marketing.

  • Target Audience: 201 Creative’s clients tend to be in small- to mid-sized creative niches.
  • SEO Content Challenges: Approach to online marketing to grow businesses, drive traffic.
  • EAT: Expertise, authority, and trustworthiness are required to create content that ranks.
  • Skyrocket Growth: Even without a SEO plan/strategy, be consistent and relevant.
  • Content Translation: Language is predominant ranking factor, but location plays a role.
  • Aged vs. Fresh Domains: Backlinks are less important, new sites take time to rank topics.
  • SEM: Turn traffic metrics into leads to make more money and solidify brand message.
  • Money Mindset: When to hire an agency - when there is an expertise or scale gap.
  • SWOT Analysis: Evaluate strengths, weaknesses, opportunities, and threats.
  • Algorithms and Agencies: Know how to measure, monitor, evaluate data/executables.

    •  Resources/Links:

    • Jared Bauman on LinkedIn
    • 201 Creative
    • Semrush
    • Ahrefs
    • Castos
    • Jean Galea’s Blog
    • WP Mayor Email
    • WP Mayor

      • Episode Web Page

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