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The WP Mayor Podcast
The WP Mayor Podcast episodes
- Making your WordPress site multilingual with Weglot
Do you have customers in different countries or that use different languages? If you want to translate your website and go multilingual, you should consider using the Weglot plugin. It makes WordPress sites available in multiple languages in a matter of minutes.
In this episode, Jean and Gaby Galea talk to Augustin Prot, co-founder of Weglot. The plugin helps developers, marketers, business owners, entrepreneurs, and other types of users make their websites multilingual to generate revenue, leads, traffic, and results.
Episode Highlights and Topics
Weglot: What it does and what it tries to solve.
- Getting Started: Simple steps to installing Weglot plugin.
- User Profiles: Who is primarily using Weglot plugin.
- 3 Main Use Cases: eCommerce, marketing, and private apps/websites.
- WordPress and Weglot: Idea and implementation of the language service approach.
- Challenges: API and service solutions for payments, commissions, and credit cards.
- Own vs. Host: Connect to Weglot for language translation, and remain the content owner.
- Site Speed: Weglot loads pages in other languages in milliseconds via cache, on-the-fly.
- Location: IP address not automatically matched to countries or origin languages.
- SEO: Google tends to rank and reward relevant multilingual content and websites.
- Language Lead Gen: Invest in translation tool for traffic, business, and interest signals.
- Translation Management: Classic translation list, edit translation, save to refresh page.
- Weglot Pricing: Freemium and free-trial depending on number of words and languages.
- Best Practices and Big Problems: Follow Google’s do’s and don’ts for SEO and domains.
Resources/Links:
- Augustin Prot on LinkedIn
- Weglot
- Stripe
- Google Translate
- SmartKeyword
- Elementor
- Yoast SEO
- Spotlight
- Ahrefs
- Semrush
- WordCamp
- Castos
- Jean Galea’s Blog
- WP Mayor Email
- WP Mayor
Episode Web Page
1 hr 9 min - Introducing The WP Mayor Podcast
Welcome to the WP Mayor Podcast hosted by Gaby Galea, Content Manager at WP Mayor. In this episode, Gaby introduces listeners to the WP Mayor Podcast, what it is, who it's for, and why it was created.
Episode Highlights and Topics:
- WP Mayor’s blog discusses WordPress plugins and services to help you choose the best products for your website.
- The company behind WP Mayor also develops plugins - Spotlight Social Media Feeds and WP RSS Aggregator.
- This unique perspective helps to better understand your needs and provide business insights.
- The podcast will take the form of a discovery call, getting to know the guests' products, how they work, and the team that develops them.
- The WP Mayor podcast is designed for WordPress users, website owners, designers, and others in the WP community.
Resources/Links:
- Gaby Galea on Twitter
- Spotlight Social Media Feeds Plugin
- WP RSS Aggregator Plugin
- WP Mayor
Episode Web Page
3 min - The business behind WordPress plugins with WPChill
What goes into the process of developing, acquiring, starting, and maintaining a WordPress plugin?
In this episode, Gaby and Mark talk to Cristian Raiber, CEO of WPChill, a company that offers the Download Monitor, Strong Testimonials, and Modula plugins.
WPChill is a WordPress development studio located in Romania. Currently, WPChill’s products power more than 600,000 online businesses and have been downloaded over 5.8 million times.
Episode Highlights and Topics
2020 Year in Review: Cristian shares numbers, graphs, and future plans for WPChill.
- WPChill: Started with WP theme shop and switched back to agency work to survive.
- Modula: WPChill saved up enough money in one year to buy and acquire first plugin.
- What and Why: Build on products that help people, solve a need, and solve a problem.
- Partnerships/Collaboration: As WordPress matures, there’s more money and players.
- User Feedback: Customers tell companies not what they want, but how to fix a problem.
- Freemium/Premium Models: Depends on financial support to build user base/feedback.
- Plugins: Data need to be collected, analyzed to understand user experience, personas.
- Platforms and Plugins: SaaS solutions moving into WordPress space for convenience.
Resources/Links:
- Cristian Raiber on Twitter
- WPChill
- Download Monitor
- Strong Testimonials
- Modula
- 2020 Year in Review
- Liquid Web
- Freemius
- MailChimp
- WP Rocket
- Spotlight WP
- WooCommerce
- Castos
- RebelCode
- Mark Zahra on LinkedIn
- WP Mayor
Episode Web Page
1 hr 5 min - Starting a podcast with Castos
Even in 2021, it feels like everybody has a podcast, but the percentage of podcasts to blogs, websites, or social media accounts is minuscule.
In this episode, Jean and Gaby talk to Craig Hewitt about starting a podcast with Castos, a podcast hosting and production service.
At Castos, Craig comes across people who got their start on some other channel and want to expand to connect with more of their audience. Podcasting is one of those content channels.
Episode Highlights and Topics
Target Audience: Castos is for podcasters and creators who value, appreciate content.
- Where’s podcasting popular? Mainstream in the U.S., but catching on quickly elsewhere.
- Podcasting Process: Audio file is attached to RSS feed (i.e, list of associated site items).
- Recommended Podcast Platforms: Amazon, Google, Apple, Stitcher, and Spotify.
- Call to Action: Website brings people back to one place to engage and comment.
- Video vs. Audio-only: Podcasting is super efficient in creating content in multiple ways.
- Two Flavors of Transcripts: Castos’ transcriptionists or machine-generated AI transcripts.
- Listener Demographics: Depends—everybody is different when consuming content.
- Cost: Don’t buy the best or most expensive equipment; spend $10,000 or less to start.
- Common Questions: Why are you podcasting? What do you want to achieve? Who's your audience? What are they interested in? What are they worried about?
- Castos Process: Sign up for an account, give your podcast a name, upload first episode.
- Castos Stats: Track popularity, number of listens, top episodes, and listening platforms.
Resources/Links:
- Castos
- Castos Academy
- Seeking Scale Podcast
- YouTube Republishing
- Spotify
- Apple Podcasts
- iTunes
- Samson Q2U
- Audio-Technica ATR2100
- Squadcast
- Hardcore History Podcast
- Listen Notes
- Tim Ferriss
- Pat Flynn
- StreamYard
- Mastermind.fm
- WP Mayor
Episode Web Page
40 min
About The WP Mayor Podcast
From the publisher's feed
Gaby Galea from WP Mayor presents you with all the tools, services, and knowledge you need to build and run your WordPress business. Through this podcast, you'll be introduced to WordPress…
professionals who provide products and services to help maintain your website. Get to know their products, how they work, and the team behind them. The podcast will occasionally delve deeper into more business-related discussions such as the process behind maintaining a WordPress product, affiliate marketing, and SEO. With over 10 years of experience, the team behind WP Mayor has developed strong connections with industry leaders in the WordPress space. While the blog discusses WordPress plugins and services to help you choose the best products for your website, the team also develops plugins such as the Spotlight Social Feed plugin and the WPRSS Aggregator plugin. This allows the team to really understand your needs, while also having a very strong insight into the business side of things. This podcast is for WordPress users, website managers, business owners, designers, developers ... virtually, anyone in the WordPress community. You'll find nuggets of information to help grow your business!