The WP Mayor Podcast

The business behind WordPress plugins with WPChill

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What goes into the process of developing, acquiring, starting, and maintaining a WordPress plugin? 

In this episode, Gaby and Mark talk to Cristian Raiber, CEO of WPChill, a company that offers the Download Monitor, Strong Testimonials, and Modula plugins.   

WPChill is a WordPress development studio located in Romania. Currently, WPChill’s products power more than 600,000 online businesses and have been downloaded over 5.8 million times. 

Episode Highlights and Topics

  • 2020 Year in Review: Cristian shares numbers, graphs, and future plans for WPChill.

  • WPChill: Started with WP theme shop and switched back to agency work to survive.
  • Modula: WPChill saved up enough money in one year to buy and acquire first plugin.
  • What and Why: Build on products that help people, solve a need, and solve a problem.
  • Partnerships/Collaboration: As WordPress matures, there’s more money and players.
  • User Feedback: Customers tell companies not what they want, but how to fix a problem.
  • Freemium/Premium Models: Depends on financial support to build user base/feedback.
  • Plugins: Data need to be collected, analyzed to understand user experience, personas.
  • Platforms and Plugins: SaaS solutions moving into WordPress space for convenience.

    • Resources/Links: 

    • Cristian Raiber on Twitter
    • WPChill
    • Download Monitor
    • Strong Testimonials
    • Modula
    • 2020 Year in Review
    • Liquid Web
    • Freemius
    • MailChimp
    • WP Rocket
    • Spotlight WP
    • WooCommerce
    • Castos
    • RebelCode
    • Mark Zahra on LinkedIn
    • WP Mayor

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