The WP Mayor Podcast

Starting a podcast with Castos

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Even in 2021, it feels like everybody has a podcast, but the percentage of podcasts to blogs, websites, or social media accounts is minuscule. 

In this episode, Jean and Gaby talk to Craig Hewitt about starting a podcast with Castos, a podcast hosting and production service. 

At Castos, Craig comes across people who got their start on some other channel and want to expand to connect with more of their audience. Podcasting is one of those content channels.

Episode Highlights and Topics

  • Target Audience: Castos is for podcasters and creators who value, appreciate content.

  • Where’s podcasting popular? Mainstream in the U.S., but catching on quickly elsewhere.
  • Podcasting Process: Audio file is attached to RSS feed (i.e, list of associated site items).
  • Recommended Podcast Platforms: Amazon, Google, Apple, Stitcher, and Spotify.
  • Call to Action: Website brings people back to one place to engage and comment.
  • Video vs. Audio-only: Podcasting is super efficient in creating content in multiple ways.
  • Two Flavors of Transcripts: Castos’ transcriptionists or machine-generated AI transcripts.
  • Listener Demographics: Depends—everybody is different when consuming content.
  • Cost: Don’t buy the best or most expensive equipment; spend $10,000 or less to start.
  • Common Questions: Why are you podcasting? What do you want to achieve? Who's your audience? What are they interested in? What are they worried about?
  • Castos Process: Sign up for an account, give your podcast a name, upload first episode.
  • Castos Stats: Track popularity, number of listens, top episodes, and listening platforms.

    • Resources/Links: 

    • Castos
    • Castos Academy 
    • Seeking Scale Podcast
    • YouTube Republishing
    • Spotify
    • Apple Podcasts
    • iTunes
    • Samson Q2U 
    • Audio-Technica ATR2100
    • Squadcast
    • Hardcore History Podcast
    • Listen Notes 
    • Tim Ferriss
    • Pat Flynn
    • StreamYard
    • Mastermind.fm
    • WP Mayor

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