The WP Mayor Podcast

Optimizing your WooCommerce store's performance with WP Engine

Listen Later

In this episode, Gaby Galea talks to David Vogelpohl, VP of growth at WP Engine, about optimizing a WooCommerce store’s performance for increased conversions and WP Engine’s WooCommerce hosting plans.  

Episode Highlights and Topics:

  • Speed Optimization: David describes how speed directly influences sales.
  • Core Web Vitals: Google uses page performance as a ranking factor.
  • Google considers 3 components for a Core Web Vitals score:
    • Largest Contentful Paint (LCP)
    • Cumulative Layout Shift (CLS)
    • First Input Delay (FID)
    • Plugin Performance: Evaluate yearly to determine if purpose is to generate value, money.
    • PageSpeed Metric: Compare and segment mobile, geography, and ISP levels.
    • Hosting: Woo stores are dynamic and why it matters - no significant caching, core server.
    • Content Distribution Network (CDN): Stores website pieces on servers around the world.
    • ElasticPress: Solution that makes WordPress search better to make conversions/sales.
    • Cheaper, Expensive, or Managed: How to select the best hosting option, price, provider.
    • Fundamental Mission: Deliver performance, ease into market, and drive more sales.
    • Visuals: Images and themes impact speed optimization, but CDN helps Woo stores.
    • Page Builder Plugins: Functional tools to fill in critical holes and gaps to deliver value.

      • Resources/Links:

      • David Vogelpohl on Twitter
      • David Vogelpohl’s Custom Google Analytics Report
      • WP Engine
      • WooCommerce
      • Core Web Vitals
      • Google Analytics
      • PageSpeed Insights
      • Search Engine Land
      • WP Rocket
      • NitroPack
      • Cloudflare CDN
      • ElasticPress
      • React
      • WPCore
      • Elementor
      • Gutenberg Block Editor Filter
      • Beaver Builder
      • StudioPress
      • Genesis Framework
      • Growth Suite from Flywheel
      • Castos
      • WP Mayor Email
      • WP Mayor
        • ...more
        View all episodesView all episodes
        Download on the App Store
        The WP Mayor PodcastBy WP Mayor
        • 5
        • 5
        • 5
        • 5
        • 5

        5

        1 ratings