In this episode of The Retail Tea Break podcast, I speak to an award-winning, highly experienced retail expert. Helena Dingley is the Retail Marketing Manager (EMEA) at Fitbit. She is an e-commerce and digital marketing strategist who truly understands the retail sector. Helena not only explains the value of creating the right content for your customer but also how best to use it. She describes how you should view your online space just like a physical store, with fantastic tips and strategies to embed into your daily routine. This episode is packed full of insights and practical advice. Grab your cup of tea, sit back and listen in!