Content Creators Unite!

In this episode of the Content Creators Unite! podcast, The Blind Blogger Maxwell Ivey shares the importance of website accessibility and actionable steps you can take right now to improve website usability.

Some of the talking points Maxwell and I go over in this episode include:

• Why is website accessibility so important?
• Why designing for accessibility is a "get to," not a "have to"
• How to design for keyboard-forward users
• How to test your website for accessibility

Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If you enjoyed this episode, please subscribe!

Accessibility is the most important aspect of your online presence that no one talks about. Maxwell Ivey is on a mission to change that. Known as The Blind Blogger, Max has been educating business owners about accessibility ever since starting his first website brokering used carnival rides in 2007. At that time the state of accessibility was so poor, he had to teach himself to code in HTML just to get online. He believes achieving more accessibility will require showing business owners specifically what is in it for them. He shares his knowledge and experience through writing, speaking, consulting, and podcasting on both sides of the mic. He is here to help you change accessibility and inclusion from a regulatory challenge to a competitive advantage.

Learn more about and connect with Max here:

https://www.theaccessibilityadvantage.com

https://www.linkedin.com/in/maxwellivey

[email protected]

Listen to Max's podcast here:

https://podcasts.apple.com/us/podcast/the-accessibility-advantage/id1740242884

Learn more about Jon here:

https://cedarpressproofreading.com

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In this episode of the Content Creators Unite! podcast, digital marketing strategist Philippa Gamse shares the importance of digital analytics and actionable steps you can take right now to run your business better.

Some of the talking points Philippa and I go over in this episode include:

• Why analytics is exciting
• How to clarify website goals
• When to add calls to action
• Why to avoid jargon

Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If you enjoyed this episode, please subscribe!

You shouldn’t need a computer science degree to understand your website’s analytics data. But for most of us, we stare at the numbers and charts…and have no clue what it all means.

Data analytics expert Philippa Gamse is here to help. She has the uncanny ability to discuss website analytics in plain English and tie them to your business’s performance and goals.

Philippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.

Owners and marketing executives hire Philippa to find hidden insights in their web analytics that will grow their business and cut wasted spending because many are missing those “hidden gems”. She has helped clients in North America, Europe, and the Middle East to translate the numbers into transformational ideas that move the business forward, reveal opportunities for new markets, products, and services, and maximize return on investment.

Learn more about and connect with Philippa here:

https://www.websitesthatwin.com

https://www.linkedin.com/in/philippagamse

Learn more about Jon here:

https://cedarpressproofreading.com/

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In this episode of the Content Creators Unite! podcast, digital marketing agency owner Chad Smith shares the importance of data-driven marketing and actionable steps you can take right now to acquire more ideal clients.

Some of the talking points Chad and I go over in this episode include:

• Why marketing is like fitness
• How to simplify your marketing
• When you should niche down
• Why exposure matters so much

Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If you enjoyed this episode, please subscribe!

Chad Smith is a 25-year fitness veteran who's brought his results-driven approach to digital marketing. As the owner of Five Lions Digital Marketing Agency, he helps small businesses ditch the "struggle bus" and find more customers online.

Find out more about Chad here:

http://www.fivelionsmarketing.com

https://www.linkedin.com/in/chadwsmithmd

Send an email to [email protected] with the subject line “Checklist” to have Chad send you his five-step client acquisition checklist.

Find out more about Jon here:

https://cedarpressproofreading.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Content Creators Unite! podcast, CEO Laura DeFranco shares the importance of collaborative books and actionable steps you can take right now to improve content marketing results.

Some of the talking points Laura and I go over in this episode include:

• Why stories are still powerful
• When to share vulnerable stories
• How blogging builds audience
• Why community matters so much

Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If you enjoyed this episode, please subscribe!

What if that idea you were still a little afraid to share with the world is exactly what someone needs to hear to change their life? Thankfully, you possess what it takes to be brave, and Laura Di Franco can help.

Laura Di Franco is the CEO of Brave Healer Productions, an award-winning publisher for holistic health, wellness, and business professionals with a mission to help you experience what's possible. She has 30 years of expertise in holistic physical therapy, 14 years of training in the martial arts, and her company has published over 83 Amazon bestselling books, many of them collaborative.

Learn more about and connect with Laura here:

https://BraveHealer.com

https://www.facebook.com/bravehealerbylaura

https://www.linkedin.com/in/laura-di-franco-1b037a5

Learn more about Jon here:

https://cedarpressproofreading.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Content Creators Unite! podcast, Lorraine Ball, author, speaker, and podcast host, shares the importance of repurposing content and actionable steps you can take right now to improve your content marketing performance.

Some of the talking points Lorraine and I go over in this episode include:

• How to create lots of content easily
• Why you must answer questions
• How to get friends to boost your content
• Why engagement beats vanity metrics

Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If you enjoyed this episode, please subscribe!

After spending too many years in Corporate America, Lorraine Ball said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion to help small business owners succeed. Today, Lorraine is a successful entrepreneur, author, and professional speaker who enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast, More than a Few Words.

Learn more about and connect with Lorraine here:

https://morethanafewwords.com

https://www.linkedin.com/in/lorraineball

https://lorraineball.com

Learn more about Jon here:

https://cedarpressproofreading.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Content Creators Unite! podcast, CEO Nick Jain shares the importance of valuable content marketing and actionable steps you can take right now to improve organic web traffic.

Some of the talking points Nick and I go over in this episode include:

• Why valuable content is critical
• When to fight paid search
• Why continuous learning is essential

Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If you enjoyed this episode, please subscribe!

Nick Jain is the CEO of IdeaScale. He graduated at the top of his class from Harvard Business School and has led companies in three radically different industries including trucking, high-end sneakers, and B2B software. He enjoys poker and running and is an excited soon-to-be dad!

Learn more about and connect with Nick here:

http://www.ideascale.com

https://www.linkedin.com/in/nickjain

Learn more about Jon here:

https://cedarpressproofreading.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Content Creators Unite! podcast, keynote speaker, consultant, and scholar Shana Francesca shares the importance of healthy relationships and actionable steps you can take right now to build community authentically.

Some of the talking points Shana and I go over in this episode include:

• Why curiosity builds relationships
• How respect balances curiosity
• When to be accountable to others
• Why your voice matters so much

Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If you enjoyed this episode, please subscribe!

Shana Francesca is a keynote speaker, consultant, scholar of intentional and ethical leadership and relationship, and founder and CEO of Concinnate LLC. She believes we become infinitely more impactful as leaders and as humans when we understand the power of community and our role inside of it—knowing that an organization, family, or friend group is a type of community and needs to be honored and cultivated as an ecosystem where every part and person must be honored and empowered. This transforms relationships, inspires creativity and innovation, and drives profitability.

Learn more about and connect with Shana here:

https://www.concinnate.world

Learn more about Jon here:

https://cedarpressproofreading.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Content Creators Unite! podcast, marketing agency founder Alex Thoric shares the importance of marketing ecosystems and actionable steps you can take right now to build effective marketing systems.

Some of the talking points Alex and I go over in this episode include:

• Why content builds trust now
• When to run content ads
• How to measure content success
• Why you should systemize your marketing

Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If you enjoyed this episode, please subscribe!

Alex Thoric is the founder of a marketing agency and cofounder of Building Income on Demand. He is a digital marketer with experience working in different industries such as spas, gyms, coaches, consultants, real estate, insurance, and restaurants. He's also a big sports fan and holds a second-degree black belt in Taekwondo.

Learn more about Alex here:

https://www.buildingincomeondemand.com

https://www.linkedin.com/in/alex-thoric

https://www.instagram.com/alexthoric

Learn more about Jon here:

https://cedarpressproofreading.com

Resources mentioned in episode:

https://www.gohighlevel.com

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In this episode of the Content Creators Unite! podcast, Social Media Strategist Peg Fitzpatrick shares the importance of consistent, focused content creation and actionable steps you can take right now to avoid social media overwhelm.

Some of the talking points Peg and I go over in this episode include:

• Why you need hero content
• How to repurpose hero content
• When to focus on engagement
• Why Pinterest is evergreen

Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If you enjoyed this episode, please subscribe!

Peg Fitzpatrick is a social media strategist, speaker, and author of The Art of Small Business Social Media. With over 10 years of experience, she has worked with top brands like Canva, Audi, and Motorola. As the former Head of Social Strategy at Canva, Peg helped build their online presence from the ground up.

Now, she focuses on helping small business owners develop effective social media strategies that drive real results.

Learn more about Peg here:

https://pegfitzpatrick.com/

https://www.pinterest.com/pegfitzpatrick/

Learn more about Jon here:

https://cedarpressproofreading.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Content Creators Unite! podcast, Michelle DeFilippo, owner of 1106 Design, shares the importance of quality book publishing and actionable steps you can take right now to avoid the traps that exist in traditional publishing.

Some of the talking points Michelle and I go over in this episode include:

• Why consistency matters in style
• How to create a style guide
• When to hire a contractor
• Why authors lose money and how not to

Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If you enjoyed this episode, please subscribe!

Michele DeFilippo has more than 50 years of experience in book publishing. Her company, 1106 Design, makes it easy for authors to release a top-quality book, keep control of it, and earn more money every time they sell a copy.

Michele is on a mission to help authors ask the right questions, avoid scams, and make informed decisions when they search for publishing service providers.

You can learn more about Michelle and 1106 Design here:

https://1106design.com/

https://www.linkedin.com/company/2771108/

You can learn more about Jon here: https://cedarpressproofreading.com/

Also mentioned:

Blog Self-Assessment Checklist - https://drive.google.com/file/d/1uZYe32k2tNByBykJ2wBasTBcUefSV5ff/view

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