Part Two of this special Workshop drop on Permission to Leap is all about making decisions and being in strategic action. In this workshop, we will dig into your Content Pillars - the platforms you will use to achieve your goals, the gaps you need to fill in order to optimize your actions and how you are going to measure success.     Specifically, in this show, we will talk about:    Answering the question, ‘Should you create content on a new platform or work with the ones you already have?’ How to establish your content lead magnet and how it fits into the grand scheme of your content strategy How to decide how you will measure the success of your content funnel

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