Before you’re able to find that ‘richy niche’ for your business, you really need to identify the gap that no one else is filling…

Check out the full episode with Martina Morton here:
https://www.spreaker.com/user/16820784/finding-a-profitable-niche-with-martina-morton-cpa

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Ptlcollective.supercast.com

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https://www.spreaker.com/show/permission-to-leap

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We dance around it but t’s time to have the MONEY talk. No matter who you are, no matter whether you flunked your math class, you can absolutely get clarity and control over your finances, and you can have both the impact and the income that you really truly desire as an entrepreneur. That was the key takeaway I had from my conversation with Chartered Professional Accountant and co-founder of Grow CPA, Martina Morton.

In this episode of Permission to Leap we talk about:
- Martina’s big leap out of the corporate hustle
- What got Martina and her business partner crazy visibility and published in a national magazine
- How you can take a truthful look at your money story

You can connect with Martina Morton on Instagram here:
https://www.instagram.com/growcpa/

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ptlcollective.supercast.com

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Because we don't like to be put in BOXES! In this episode, I got through the FOUR steps you need to take as a creative entrepreneur to build your year's business plan.
December is a GREAT month to do this and it shouldn't take you longer than a few hours using this method.

And not surprisingly, I flip the script on what is typically taught.

Here I share how I've doubled my business' REVENUE every year for the last four years using this exact process.

And it goes like this. Revenue -> Profit -> Spending -> Sales -> Content/Marketing

Check out the full bonus episode over in the Permission to Leap Collective.

Register at www.ptlcollective.supercast.com

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Sometimes it's clear that creative entrepreneurs and superheroes are cut from the same cloth... err cape. Listen to find out what I mean.

Check out the full episode with Lisa Rose Snow here: https://www.spreaker.com/user/16820784/planning-for-a-long-term-goal-with-lisa-rose-snow

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Dream big. And take small actions to make it real. That was the key takeaway I had from my conversation with Film Director Lisa Rose Snow.

In this episode of Permission to Leap we talk about:

- the challenges of not knowing 'how' to do things the right way
- what it's like to be a creative entrepreneur and placing value on that
- 'falling forward' and allowing your business to unfold with trust

You can connect with Lisa Rose on Instagram here:
https://www.instagram.com/lisarosesnow/

Join the PTL Collective:
ptlcollective.supercast.com

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Should you hire a coach for your business? What can you expect from a coach and how do you know if you're going to get your money's worth? 

In this episode, I share without selling - yes - just straight up giving you a real sense of: 
- what it costs to join a coaching program
- the types of coaches and how they can help you with the different needs in your business
- the theory of investing with both your intuition and your rational beliefs (because sometimes not buying a program isn't a money block, it actually is a good business decision!) 

Normally a bonus episode, I'm dropping this one for all to hear because it's THAT important to me. Meantime, you can support the show and join the Collective for $10/month at
ptlcollective.supercast.com  

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For more visit:
www.erintrafford.com

Is it just me? or…doesn’t it seem like one day every other person on social media became a ‘coach’? 
Check out the full episode with Harriette Schumacher here: https://www.spreaker.com/user/16820784/underbelly-of-the-coaching-world-with-harriette
 
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No. Not everyone is a coach. Even though that might be what you see on Instagram and TikTok. Today on PTL, we dig into the underbelly of the coaching world with reknowned and certified (many times over) executive coach Harriette Schumacher. In this episode, we get into: 
- The qualifications you should be looking for BEFORE you hire a coach
- Who needs a business coach and what they are supposed to do
- The curse of the female executive and how to avoid itLiterally one of my favorite interviews of the year so far.

If you want to connect with Harriette, you can find her at https://harrietteschumacher.com/

Join the PTL Collective:
ptlcollective.supercast.com

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This is a BONUS episode for the PTL Collective! Here I talk about the THREE things you NEED to have in place before you enter into a partnership. Not legal advice, but based on my past experiences (and failures) in this department. I also felt called to share insights on how to hire a team member, VA or support person.
Again, I tacked this onto the 35 minute episode because it energetically aligns with the decision making that goes into partnership decisions. I share how I've made some terrible hires in the past and how I take full responsibility for letting it happen.

Join the PTL Collective over on Supercast to access all these Bonus episodes!
I drop them every other week! www.ptlcollective.supercast.com 

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www.erintrafford.com

It’s happened to you… it’s happened to me.
When our gut, our inner knowing, our intuition is screaming ‘no’... we do it anyway… and then the results suck… or what we feared would happen comes true.

Check out the full episode with Laura Wright and Amber Annette here: https://www.spreaker.com/user/16820784/activate-sales-with-soul-with-laura-and-amber

Join the PTL Collective: 
Ptlcollective.supercast.com 

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Instagram https://www.instagram.com/its.erintrafford/
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For more visit:
www.erintrafford.com