Permission to Leap

Build your business using your intuition. In this powerhouse episode, Erin is joined by TWO of her coaches, Laura Wright and Amber Annette - together they are the Sould Sisters. 

We talk about:
- building your business with a blend of energy and strategy
- finding your elemental pattern
- knowing what goals FEEL like as a way to ensure you hit them

Find out more about the Sould Sisters at www.souldsisters.com  

Join the PTL Collective for just $10 a month and get bi-monthly bonus episodes! http://ptlcollective.supercast.com

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www.erintrafford.com

In this BONUS episode, Erin breaks down the pieces and mechanics of her highest converting content funnel ever. It's called a long tail or evergreen funnel. 

Key moments: 
- What is a long tail funnel?
- The two key pieces of content you need to activate this type of sales funnel
- Why long tail funnels work to get you out of launch hustle
- Recommendations for automating your content and warming your audience in real time

Join the PTL Collective to get access to all this bonus content

ptlcollective.supercast.com

Chaos, chaos, chaos! Many business owners are embracing that reactive, fly by the seat of your pants or "building the plane while flying it". Yes, it can happen but sometimes we are pushed into a situation that just straight up, SUCKS. Then, what? Do we keep uncontrollably spinning? Or, do we do something? Gain traction so we can move forward with solid ground. 
I am joined on Permission to Leap podcast season 4, episode 4 this week by Mary Anne Ivison, who after 12 years in broadcasting found herself in a state of panic when she lost that broadcasting job in the midst of a pandemic. 

We talk about job loss, loneliness and a moment to regain control before making any sudden movements. Her approach was the opposite of what many tell us to "go with the flow". Instead, she pulled together various pieces to pave a runway for her half built plan to create a business that she is now thriving in.

Check out the episode to learn how Mary Anne regained control and moved towards a lucrative and niche business. 

Check out the full episode with Mary Anne here: 
https://www.spreaker.com/user/16820784/job-loss-and-leaping-with-mary-anne-ivison
 
Join the PTL Collective: 
Ptlcollective.supercast.com  

Follow me on social: 
Instagram https://www.instagram.com/its.erintrafford/
LinkedIn https://www.linkedin.com/in/erintrafford/
Twitter https://twitter.com/ErinTrafford

For more visit:
www.erintrafford.com

Stop going with the flow. Start gathering the pieces and making informed business decisions. On today’s episode of Permission to Leap, we are talking about flying by the seat of our pants, building the plane while we are flying it and how sometimes we find ourselves in business and in life in a state of panic, chaos. Today we are talking to Mary Anne Ivison, who after 12 years in broadcasting found herself without a job in the midst of a pandemic. Mary Anne didn’t just leap, jump in, or dive in. She cobbled together multiple revenue streams to strategically find her footing and today, we talk about how.  

Specifically in this show, we will talk about: 

- How to pause to regain your footing when you're in a tail spin or state of chaos.
- Breaking free from the ‘go with the flow’ mindset and build something that you’re in control of and that is sustainable.
- Strategies to use, like pitching and cold calling to build a portfolio of work and clients for a niche business.  


More on Mary Anne Ivison
Instagram https://www.instagram.com/maivison/

Join the PTL Collective: 
ptlcollective.supercast.com 

Follow me on social: 
Instagram https://www.instagram.com/its.erintrafford/
LinkedIn https://www.linkedin.com/in/erintrafford/
Twitter https://twitter.com/ErinTrafford

For more visit:
www.erintrafford.com

You are previewing a BONUS episode. The full episode is available in the PTL Collective. In this BONUS episode, Erin breaks down the pieces and mechanics of her highest converting content funnel ever. It's called a long tail or evergreen funnel.

Key moments:
- What is a long tail funnel?
- The two key pieces of content you need to activate this type of sales funnel
- Why long tail funnels work to get you out of launch hustle
- Recommendations for automating your content and warming your audience in real time   


Join the PTL Collective:
Ptlcollective.supercast.com 

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Follow me on social:
Instagram https://www.instagram.com/its.erintrafford/
LinkedIn https://www.linkedin.com/in/erintrafford/
Twitter https://twitter.com/ErinTrafford

For more visit:
www.erintrafford.com

Content or funnel...which word do I dislike more? Ironic, because I used to run a program on building content funnels. Listen, neither of them actually suck. What sucks is how we are taught to understand them and how to use them in our business. 

Funnels are made out to be complicated. And, it's just straight up BS! 

I'm excited to invite Gemma Bonham Carter to the Permission to Leap Podcast, Season 4, Episode 3. Digital sales and program consultant Gemma and I chat about why the digital environment is very samey, samey with a copy and paste funnel that is complicated and duplicated. 

Stop making it complicated. Tune in and learn how to simplify your funnel.  

Check out the full episode with Gemma here: 
https://www.spreaker.com/user/16820784/passive-income-with-gemma-bonhamcarter
  
Join the PTL Collective: 
Ptlcollective.supercast.com  

Follow me on social: 
Instagram https://www.instagram.com/its.erintrafford/
LinkedIn https://www.linkedin.com/in/erintrafford/
Twitter https://twitter.com/ErinTrafford

For more visit:
www.erintrafford.com

In this episode, I am joined by Gemma Bonham Carter. We talk about real life and real business - what led Gemma to become an entrepreneur that helps other entrepreneurs make bank with online courses by turning their story, experience and skills into programs that sell. Today we will dig in to deconstruct what the digital gurus preach about funnels and evergreen content and the energetics of when you need to start thinking about passive income to build a digital economy.  

Specifically in this show, we will talk about: 

- What is a funnel? What is an evergreen course? Does everyone need one? We will get back to the basics so you can figure out who, what, why, where and when.
- Deconstructing what you’ve been programmed to believe about evergreen content & funnels.
- Passive income streams and how to create an effective passive income source, by putting in the work up front and leaning in to your energetics.   


More on Gemma Bonham Carter:
Instagram 
https://gemmabonhamcarter.com/ 

Join the PTL Collective: 
Ptlcollective.supercast.com 

Follow me on social: 
Instagram https://www.instagram.com/its.erintrafford/
LinkedIn https://www.linkedin.com/in/erintrafford/
Twitter https://twitter.com/ErinTrafford

For more visit:
www.erintrafford.com

It’s time to shake things up! During this episode, we are digging in on the what and why on some changes coming to this season of Permission to Leap. Strategically, I’ve been hyper focused on the digital social media realm. However, I’ve learned and am anxious to share my learnings on the importance of content diversification, omni channel marketing and showing up across platforms in a meaningful way to make meaningful connections through emotions and storytelling. You see, it’s a lot of the same foundation but a different more impactful way to tell it. That is what this season is all about. 

Specifically in this show, we will talk about: 

- A new format of PTL, featuring both me and a guest in the business realm. 
- What to expect; guests, topics & tons of insights. Including learnings from me and other business 
- The PTL Collective Membership. What it is, why I created it and how you can join! 


Join the PTL Collective: 
Ptlcollective.supercast.com  

Follow me on social: 
Instagram https://www.instagram.com/its.erintrafford/
LinkedIn https://www.linkedin.com/in/erintrafford/
Twitter https://twitter.com/ErinTrafford 

For more visit:
www.erintrafford.com

In Episode 1 of Season 4, I get raw, real and emotional. I talk about my anger and how it created an opportunity for an epic quantum leap of growth. I dig deep and share my personal journey and experiences that ultimately led to me getting back on the mic in a much bigger way; becoming the co-founder of Story Studio Network, a podcast strategy & production agency. Each facet of my story was forging the path towards a quantum leap and giving myself the permission to leap.  

Specifically in this show, we will talk about: 

- Anger. The anger that fueled my fire! How you can channel your emotions to create your quantum leap.
- Expectation setting for PTL & what you can look forward to this season.
- The PTL Collective! Introducing strategic insights hub for you. 


Join the PTL Collective: 
Ptlcollective.supercast.com  

Follow me on social: 
Instagram https://www.instagram.com/its.erintrafford/
LinkedIn https://www.linkedin.com/in/erintrafford/
Twitter https://twitter.com/ErinTrafford
 
For more visit:
www.erintrafford.com

We are BACK! After a mini hiatus, Permission to Leap is back. In today’s episode, I'll give you a glimpse of the behind the scenes that has finally brought me back to you and on the mic, more excited than ever to share how I got here and the quantum leap. The journey wasn’t easy and in today’s episode I’ll touch a little bit on how anger and a strong love for connection with you, the listeners started to bring me back. I love the mic, I love connecting with real humans and I was searching for permission. Permission to leap. 

Specifically in this show, we will talk about: 

- Why we’ve been MIA and what led me to being back and excited about Season 4 of Permission to Leap.
- The loss of a dear friend and the fury of emotions behind my quantum leap.
- What to expect in Season 4 of Permission to Leap, a change up to the show. 


Join the PTL Collective: 
Ptlcollective.supercast.com  

Follow me on social: 
Instagram https://www.instagram.com/its.erintrafford/
LinkedIn https://www.linkedin.com/in/erintrafford/
Twitter https://twitter.com/ErinTrafford

For more visit:
www.erintrafford.com