We are at the end of a quarter, and it's time to do an assessment... might be a good time to assess how you are spending your time and energy and money in your business as well. Here I talk about the best investments I made in my business in the last two years and the worst investments I made. And what I plan to spend on next. 
 
Specifically, in this show, we will talk about:  
 
What were the worst investments I ever made in my business from apps to programs and more 
The number one expense in my business right now - Coaching and advisers 
From paid ads to a fractional CFO - Where I plan to spend next   


For more visit:  
 
www.erintrafford.com 
 
Sign up for my free training:  
HOW TO CREATE A TIME SAVING CONTENT PLAN THAT ATTRACTS YOUR IDEAL AUDIENCE!  
 
Follow me on Social: 
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Linkedin 
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In this episode, we talk about monetizing your content and 'selling' it to sponsors. The influencer marketing landscape has changed A LOT in the last five years. So what are the options now? How do you broker those deals? What do you need to have to get started?   Specifically, in this show, we will talk about:    Proof of concept - What it means to start creating your content strategically and build a case study  Strategic pitch plans - Why engaging with your target audience is key What makes a great media kit and why you need one

For more visit:    www.erintrafford.com    Sign up for my free training: HOW TO CREATE A TIME SAVING CONTENT PLAN THAT ATTRACTS YOUR IDEAL AUDIENCE!    Follow me on Social: Instagram Linkedin

Introducing our next guest co-host on Permission to Leap!    After escaping many years of the big law firm life (aka the "soul-sucking situation"), Corinne Boudreau started her entrepreneurial legal journey. What started as an in-person legal course developed for small business owners has now turned into guided legal templates for Canadians doing business online.   Corinne has a knack for making things practical and easy to implement.  Being a lawyer since 2002 has given her perspective and experience to boil things down to the essentials.   She joins Erin today to dig into how the law can help your business.   Specifically, in this show, we talk about:    How most business owners FEEL about the law, lawyers and contracts and why we feel like it's too formal and not personal enough  Her ENERGETIC connection to what the law makes possible and how charging corporate rates for legal advice didn't FEEL energetically aligned How her legal template library is like a CAA membership for your business and provides peace of mind

  Listen to Get It In Writing on Apple or your favorite podcast platform! Visit OnlineLegalEssentials.ca and connect with Corinne on Instagram.    Drop an Instagram voice note with your thoughts about the show at @its.erintrafford and you might be featured on the show!   Follow Erin on Social: Instagram Linkedin

We interrupt your regular Permission to Leap podcast feed with this ***special announcement*** because it’s time you Get It In Writing!!   Coming up I am going to be sharing brilliance from our next co-host Corinne Boudreau of Online Legal Essentials. Get ready to legal-proof your business as we dive into the first episode of a FOUR part series on how to build better business boundaries, what to consider before launching a partnership with another creator and tons of other important details you might be overlooking right now.    You won’t want to miss it!   Want to drop me an Instagram voice note with your thoughts about the show? Join me at @its.erintrafford Follow me on Social: Instagram Linkedin

I get it - you have tons of stories from your life - but you see ZERO connection to them and your business. You can't quite figure out how to leverage all your lived and learned stories to grow your revenue and attract more customers and clients.    This episode of Permission to Leap is going to explain HOW stories work to attract and maintain clients and how they are the secret ingredient that most miss. Here I'll talk about how to simplify your approach to storytelling and how to identify if and when 'you're doing it right'.    Specifically, in this show, we will talk about:    The science of storytelling and how stories activate parts of our brain that other messaging cannot reach  Which forms of storytelling activate the Know-Like-Trust factor faster How to overlay a story onto your launch or sales calendar so prospects and clients feel seen, supported and engaged 

The Science of Storytelling blog post For more visit:    www.erintrafford.com    Apply for the next enrollment of Story and Strategy School here.   Buy Stories for a Year  Additional Resources:    Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass   Follow me on Social: Instagram Linkedin

Feeling stuck with where to start with telling your Story to connect it into your business? Fear not. In this episode of Permission to Leap, I share with you the three stories you need to master in business. We cover - how to truly talk ABOUT YOU so that you activate connection and empathy in your audience, your story about where and your story about what...Hint: when you nail these three stories, most of the rest of your messaging becomes easy peasy.    Specifically, in this show, we will talk about:    How to tell your About You Story - the common pitfalls people have when talking about themselves and how to avoid them  Where your Story takes your audience and why it isn't about your geography or your products How you tell it and the story that helps people decide between you and your competitors

For more visit:    www.erintrafford.com    Apply for the next enrollment of Story and Strategy School here.   Buy Stories for a Year  Additional Resources:    Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass   Follow me on Social: Instagram Linkedin

In today’s episode, we get into how our content strategy should be designed to do two things - grow our business, while at the same time, growing our audience. We dig into one of the best and fastest ways to do BOTH and create incredible content. We are talking about partnership development and why it's often overlooked as a key contributor to the success of your content funnel and strategy   Specifically, in this show, we will talk about:    How to shift the way you're looking at partnerships and joint ventures Why every business owner needs to learn how to PITCH themselves How to find aligned partners and a few considerations to note before jumping into a joint venture 

  Stay tuned for our special guest co-host on the next episodes of PTL! A lawyer who can help you to better understand where you need to set some boundaries in your creative business.   For more visit:    www.erintrafford.com    Apply for the next enrollment of Story and Strategy School here.   Buy Stories for a Year  Additional Resources:    Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass Follow me on Social: Instagram Linkedin

In today’s episode, I'm throwing up the curtain and going behind the scenes of the launch of Story & Strategy School and how we drove more than $72,000 in sales without a traditional launch and simply by using a content funnel.    Specifically, in this show, we will talk about:    How a launch is just a content flow with higher frequency and 'launching' is a measure of intensity and intention How a content funnel SELLS for you What pop-up podcast and pocket podcast are and how they are working for high ticket sales Why rolling enrollment programs hedge against launch burn-out and put you in control of how and how often you show up

  For more visit:    www.erintrafford.com    Apply for the next enrollment of Story and Strategy School here.   Buy Stories for a Year  Additional Resources:    Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass Follow me on Social: Instagram Linkedin

Introducing our first ever guest co-host on Permission to Leap! Monique Bryan is a personal brand strategist and business coach and she joins Erin today to dig into how a personal brand can uplift your business and why investing in YOU is one of the most important business investments you will ever make.   Specifically, in this show, we talk about:    What a personal brand can do for your business Why visuals and image are SO important Mo’Mentum retreat in Miami!

  Listen to the full 6-part Juicy CEO Miami podcast and connect with Monique on Instagram.    Book your seat at the Mo’Mentum retreat in Miami, November 10-13, 2022 - Send a note to [email protected]   Drop an Instagram voice note with your thoughts about the show at @its.erintrafford and you might be featured on the show!   Follow Erin on Social: Instagram Linkedin

We interrupt your regular Permission to Leap podcast feed with this ***special announcement*** because we’re going to Miami baby!!   Next week I am going to be introducing you to my very first co-host on the program, Monique Bryan, personal brand strategist and coach.    That's right! We're going to be talking about all sorts of things from building a personal brand to how you can start to create true momentum in your brand and business this year.    You won’t want to miss it!   Want to drop me an Instagram voice note with your thoughts about the show? Join me at @its.erintrafford Follow me on Social: Instagram Linkedin