Today on the podcast, we are answering the FAQs we get most often; like how often should I post? How often should I ask for a sale? How big does my list have to be to create momentum? Can I really run a business off of Instagram?    How often should I post? How big should my list be? Options for creating momentum if you want to get off Instagram

  For more visit:    www.erintrafford.com    Apply for the next enrollment of Story and Strategy School here.   Buy Stories for a Year.  Resources:   Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass

Goal setting can send a lot of creatives into an overwhelmed tailspin. And if that’s you, this episode is your permission to stop setting goals the traditional way.    Specifically, in this show, we will talk about:  How to reverse engineer your outcomes;  a look at how I plan my launches and increase revenues quarter by quarter;  the act of using the calendar to create objective based marketing 

  For more visit:    www.erintrafford.com    Apply for the next enrollment of Story and Strategy School here.   Buy Stories for a Year.

This episode is going to unpack why you feel your content is failing and how to fix it. We tap into the ENERGY of our strategy and the TACTICS we use to make it happen.    Specifics we dig into today include:    Strategy versus tactic How to infuse Story into your Strategy Why you might be sharing too much information 

  Resources    For more information on how to join Story & Strategy School, visit www.erintrafford.com    Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass   BUY STORIES FOR A YEAR

Building on the idea of tracking; it's important to keep it simple AND use effective tools that don't muddy the water. In this episode, I'll share the apps we use, the apps we ditched and how we manage our content from day to day. Specifics in this episode:  Our content tech stack - what is a tech stack? Tech we use to track written content Tech we use to create video content Tech we use to produce and track podcasts

  Resources:  More about Story & Strategy School   Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass   BUY STORIES FOR A YEAR

This episode is all about keeping it SIMPLE in your content strategy and in your business. Today, I share how our company runs and the priorities we set when we open the doors to programs and build content assets to fill them.    Specifics in this episode:    How I decide what to post

  Staying accountable to the ENERGY and not the plan

  How to track your creative endeavours - the spreadsheets we have in our biz

  Resources:    More about Story & Strategy School   Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass   BUY STORIES FOR A YEAR

What is the difference between being authentic and being vulnerable and HOW does this impact where and when we show up in business. I get personal in this episode and talk about faux authenticity and how to avoid it in your content. Specifics in this episode:    The concept of authenticity and how to find it- stop being superficial

  Vulnerability is closely tied to courage

  Some Stories are just for you.

  Resources:    Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass   BUY STORIES FOR A YEAR

There is a difference between ‘being in action’ in your business and creating an opportunity to make an informed decision. Too often marketing gurus want you to be in constant action - when for most people, that creates overwhelm and indecision.    In this episode, I go deep on the concept of decision making when it comes to your content, how you want to show up, where you want to show up and why.    Specifics in this episode:    explain how action creates decisions; how to use that in business

  The concept of a strategic story plan based on verifying assumptions

  Feelings ARE data

  build your foundation on FEELINGS and Data

  Resources:    Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass   BUY STORIES FOR A YEAR

This episode is about drawing a distinct line between the act of creating content and the art of storytelling. Here I build on the previous episode and dissect WHY Content is Queen and why if you are not learning to properly leverage it, you are missing a huge opportunity.    Specifics in this episode:    Draw a distinct line between Content being Queen and Good Storytelling

  Content is Queen - and here's why

  The 4 things that a Good Story Can do

  How to start using Story in your business right now

Resources:    Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass   BUY STORIES FOR A YEAR This episode is about drawing a distinct line between the act of creating content and the art of storytelling. Here I build on the previous episode and dissect WHY Content is Queen and why if you are not learning to properly leverage it, you are missing a huge opportunity.

Welcome back into Permission to Leap. Season Two kicks off with radical transparency and a conversation about commitment to finding true flow in business.  In this re-establishing episode, I share the new tone for my business and this show… and talk about how we managed to weather 2021 and come out on top.    Specifics in this show:    How to Learn how to identify when things get complicated in business Why Creating pivot points in  business to enable FLOW and flexibility (launch without launching) is essential The number one thing business owners are still misunderstanding

  Resources:    Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass

In this episode of Permission to Leap, we celebrate making it through 2020 … we can see the light and it’s time to shift the narrative a bit.  Today we are going to talk about:    The importance of real rest and how to make it a priority How to recognize being depleted (it’s not what you think!) An option to make 2021 flow more freely and openly 

  Resources:  NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.    Grab your 77 Story Prompt Download Here   Download Permission to Leap | The eBook Here   Follow Erin on Instagram   Connect with Erin on LinkedIn   Watch Erin on YouTube