There is a difference between ‘being in action’ in your business and creating an opportunity to make an informed decision. Too often marketing gurus want you to be in constant action - when for most people, that creates overwhelm and indecision.    In this episode, I go deep on the concept of decision making when it comes to your content, how you want to show up, where you want to show up and why.    Specifics in this episode:    explain how action creates decisions; how to use that in business

  The concept of a strategic story plan based on verifying assumptions

  Feelings ARE data

  build your foundation on FEELINGS and Data

  Resources:    Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass   BUY STORIES FOR A YEAR