Permission to Leap

Instagram Stories, Google Web Stories, YouTube Shorts, Pinterest Idea Pins, TikToks - the world seems to be demanding that we create shorter and shorter pieces of content just to be seen. But does this mean that longer form content isn't or can't be effective anymore? This is precisely what we dig into in this episode of Permission to Leap. 

  Specifically, in this show, we will talk about:    The concept of attention spans and the medium being the message; attention spans equal the lifetime value of the content The lack of evidence to prove that shorter creates better relationships Ways to start bringing longer form content into your strategy when you are caught on the 'create more and shorter' train

  For more visit:    www.erintrafford.com  Want to grab the $47 upgrade to Content Flow Foundation series with all the workbooks and worksheets? Click here and use code PTL15OFF at checkout! Apply for the next enrollment of Story and Strategy School here.   Buy Stories for a Year  Additional Resources:    Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass   Follow me on Social: Instagram Linkedin

I've had blog posts receive hundreds of thousands of views. I've had some receive mere dozens. The question is always how do you create viral content? Well, It entirely depends on your definition of the word viral and the platform your content is being put on - but there are still some fundamental concepts we can unpack in terms of virality. What has the data shown is more likely to go viral? What can you start doing in your content to give it that viral quality? Moreover, why do you want your content to go viral and what will you do when it does? This is what we will dig into in today's episode of Permission to Leap.   Specifically, in this show, we will talk about:   

The three rings of audience depth and how the algorithm on most social media keeps you in the first (and tightest) circle The tie between the psychology of Storytelling and the science of virality and what it really means to go viral in this day and age What to do BEFORE your content goes viral and how to optimize on the increased visibility (why having a content flow plan will work to your advantage if and when this happens)

  For more visit:    www.erintrafford.com  Want to grab the $47 upgrade to Content Flow Foundation series with all the workbooks and worksheets? Click here and use code PTL15OFF at checkout! Apply for the next enrollment of Story and Strategy School here.   Buy Stories for a Year  Additional Resources:    Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass   Follow me on Social: Instagram Linkedin

Part Three of this special workshop drop on Permission to Leap is where we tie it all up with a bow and build out your full 90-day content plan. Grab your notebook and your worksheets to plot out your full funnel onto a calendar that feels aligned and strategic!    Specifically, in this show, we will talk about:    How your content pillars, supports and magnets serve to support you and your clients How to build pivot points into your plan Why a calendar doesn't work for most people and why we use a flow instead

  Want to grab the upgrade to the full program with all the workbooks and worksheets? Click here and use code PTL15OFF in the checkout!   Follow me on Social: Instagram Linkedin

Part Two of this special Workshop drop on Permission to Leap is all about making decisions and being in strategic action. In this workshop, we will dig into your Content Pillars - the platforms you will use to achieve your goals, the gaps you need to fill in order to optimize your actions and how you are going to measure success.     Specifically, in this show, we will talk about:    Answering the question, ‘Should you create content on a new platform or work with the ones you already have?’ How to establish your content lead magnet and how it fits into the grand scheme of your content strategy How to decide how you will measure the success of your content funnel

  Want to grab the upgrade to the full program with all the workbooks and worksheets? Click here and use code PTL15OFF in the checkout!   Follow me on Social: Instagram Linkedin

Part One of this very special Workshop drop on Permission to Leap. In this workshop, we uncover the first and critical part of your Content Strategy and your Content Funnel - which is knowing your audience and knowing your values.  

  Specifically, in this show, we will talk about:    How to understand your content objective (and give your content a job!) Getting to know your Audience beyond their basic geographics and demographics How to get a sense of where your values as a business owner intersect with the values of your customers

  Want to grab the upgrade to the full program with all the workbooks and worksheets? Click here and use code PTL15OFF in the checkout!   Follow me on Social: Instagram Linkedin

We interrupt your regular Permission to Leap podcast feed with this ***special announcement***! Next week we’re dropping three episodes - three in a row - all about setting up, finding and activating your Content Flow Foundation!   Consider it my gift to you! So block off the time - about an hour. This is going to be amazing! And, if you haven't already subscribed to the show, make sure you hit that button because you're going to want to listen to this as soon as it drops!   Want to grab the upgrade to the full program with all the videos and worksheets? Head to the workshop show notes when they drop to get your coupon code JUST for listeners of Permission to Leap!   Follow me on Social: Instagram Linkedin

In today’s episode, we’re talking about all things starting a podcast. Podcasts are the fastest growing, highest converting type of content on the digital market. And now it seems like everyone wants to have a show. But should everyone have a podcast? Does it make good business sense? In this episode of Permission to Leap, we talk about the realities of hosting a podcast, why you might want one, what you should consider and the data to back up the incredible opportunity with audio on demand.    Specifically, in this show, we will talk about:    Why your ‘Why’ needs to be specific if you want your podcast to do anything for your business Your audience is smart. Why podcasts and audio on demand are the new masterclass It’s not about the tech. Why it’s easier than ever to get started What the data is telling us about the power of podcasting for business

  For more visit:  www.erintrafford.com    Apply for the next enrollment of Story and Strategy School here.   Buy Stories for a Year  Additional Resources:  Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass   Follow me on Social: Instagram Linkedin

In today’s episode, so you want to be an influencer? Really? This episode of Permission to Leap holds nothing back on what it means to be a social media influencer, how to be one, how brands select them and the reality of what you're saying when you say "I want to be an influencer".   Specifically, in this show, we will talk about:    The trends in influencer marketing and how it's becoming more like media buying The difference between wanting to be an influencer and wanting to have influence Why I decided to get out of the influencer marketing rat race and shift to doing more meaningful storytelling and content strategy work

  For more visit:    www.erintrafford.com    Apply for the next enrollment of Story and Strategy School here.   Buy Stories for a Year  Additional Resources:    Get 77 Story Prompts for Free here Download Permission to Leap the eBook Take the Story Framework Masterclass   Follow me on Social: Instagram Linkedin

In today’s episode, we talk about why you need a content strategy. Did you know 60% of your buyer's decision will come from the CONTENT you create and put out into the world? That’s right! Their decision to buy is 60% made BEFORE they jump on a sales call or click the ‘Buy’ button. Specifically, in this show, we will talk about:  What a content strategy is, ALL the things like social, blogging, podcasting and how they work TOGETHER to bring you closer to an objective. What a strategy is NOT How this show is shifting to help you TAKE ACTION on your Aligned Strategy

  For more visit:  www.erintrafford.com    Apply for the next enrollment of Story and Strategy School here. Buy Stories for a Year    Additional Resources:  Get 77 Story Prompts for Free here Download Permission to Leap the eBook Take the Story Framework Masterclass   Follow me on Social: Instagram Linkedin

Today on the podcast, I'm sharing with you some of the emerging trends I'm seeing in terms of digital sales... a new-old term that is being revivied "digital PR assets" and where I see content strategies moving over the next 12 months.    For more visit www.erintrafford.com Follow me on Instagram at www.instagram.com/its.erintrafford Grab the ebook at www.erintrafford.com/ebook Register for the Storytelling Framework Masterclass at www.erintrafford.com/masterclass