In today’s episode, we talk about why you need a content strategy. Did you know 60% of your buyer's decision will come from the CONTENT you create and put out into the world? That’s right! Their decision to buy is 60% made BEFORE they jump on a sales call or click the ‘Buy’ button. Specifically, in this show, we will talk about:  What a content strategy is, ALL the things like social, blogging, podcasting and how they work TOGETHER to bring you closer to an objective. What a strategy is NOT How this show is shifting to help you TAKE ACTION on your Aligned Strategy

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