In today’s episode, we’re talking about all things starting a podcast. Podcasts are the fastest growing, highest converting type of content on the digital market. And now it seems like everyone wants to have a show. But should everyone have a podcast? Does it make good business sense? In this episode of Permission to Leap, we talk about the realities of hosting a podcast, why you might want one, what you should consider and the data to back up the incredible opportunity with audio on demand.    Specifically, in this show, we will talk about:    Why your ‘Why’ needs to be specific if you want your podcast to do anything for your business Your audience is smart. Why podcasts and audio on demand are the new masterclass It’s not about the tech. Why it’s easier than ever to get started What the data is telling us about the power of podcasting for business

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