Instagram Stories, Google Web Stories, YouTube Shorts, Pinterest Idea Pins, TikToks - the world seems to be demanding that we create shorter and shorter pieces of content just to be seen. But does this mean that longer form content isn't or can't be effective anymore? This is precisely what we dig into in this episode of Permission to Leap. 

  Specifically, in this show, we will talk about:    The concept of attention spans and the medium being the message; attention spans equal the lifetime value of the content The lack of evidence to prove that shorter creates better relationships Ways to start bringing longer form content into your strategy when you are caught on the 'create more and shorter' train

  For more visit:    www.erintrafford.com  Want to grab the $47 upgrade to Content Flow Foundation series with all the workbooks and worksheets? Click here and use code PTL15OFF at checkout! Apply for the next enrollment of Story and Strategy School here.   Buy Stories for a Year  Additional Resources:    Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass   Follow me on Social: Instagram Linkedin