Content Heroes

#47: Erika Kullberg is a successful corporate lawyer who quit her six-figure job to start her own online business.

In this episode, we talk about why she took a 99% pay cut to become a content creator, how she's building multiple streams of passive income, and what it took to make her first viral video on YouTube.

If you're the type of person who wants to build your own online business from the ground up, this episode is for you.

Show notes and episode transcript at contentheroes.com/47

#46: Monica Froese is a blogger and Pinterest expert who has built a multiple-six-figure business online by helping working moms thrive in motherhood and business.

We're going to cover how meeting the President of the United States led to her launching a business, the number one thing she focused on to turn traffic into product sales, and how to get more email subscribers from Pinterest.

If you're the type of person who wants to grow your own digital product empire and build a business that gives you control over how you spend your time each day, you'll definitely want to stick around for the rest of this episode.

Show notes and episode transcript at contentheroes.com/46

#45: Nathan Elson is longtime personal friend and mentor of mine, and one of the smartest marketers I know.

Nathan took me under his wing early in my career, and I'm incredibly grateful because the leadership and marketing principles he taught me back then profoundly shaped who I am and set the trajectory that led me to where I am today.

We'll dig more into that story in this episode, as well as the philosophies and frameworks that Nathan has used to become an effective marketing leader with a long track record of building high-performing teams and solving hard problems.

If you're the type of person who wants to break through the content creation ceiling and build a business that achieves more than you thought was possible, you'll definitely want to listen to this episode.

Show notes and episode transcript at contentheroes.com/45

#44: Claire Pelletreau is a Facebook and Instagram ads expert and host of the Get Paid Podcast.

In this episode we cover how to run paid ads to grow your email list, what is and isn't working in facebook ads today, and the three biggest mistakes rookies make when running their first ads.

If you're the type of person wants to get more customer with Facebook ads without wasting a ton of time and money, you'll definitely want to listen to this episode.

Show notes and episode transcript at contentheroes.com/44

#43: Tamsen Webster shares how to overcome the marketers paradox, what is the one fundamental human need that should guide all your messaging, and how to get your audience to take lasting action that will turn them into lifelong customers.

If you're the type of person who wants to fundamentally shift your messaging to get people see things in a radically new way, you'll definitely want to listen to this episode.

Show notes and episode transcript at contentheroes.com/43

#42: Chris Ducker is widely considered the expert on building a personal brand as an entrepreneur.

He's the best-selling author of two books, Virtual Freedom and Rise of the Youpreneur, and has helped entrepreneurs all over the world become the go-to leader in their industry by building a thriving personal brand online.

Now, you may or may not have already realized how vital a personal brand is to the future of your online business. And if not, that's okay.

In this episode, we cover why your personal brand matters so much, the biggest mistake most people make when building their brand, and how you can leverage your personal brand to turn followers into customers and future-proof your business.

If you're the type of person who wants to be the leader in your niche and fuel your business growth, you'll definitely want to give this episode a listen.

Show notes and episode transcript at contentheroes.com/42

#41: Ann Handley, best-selling author, Founder of MarketingProfs, and the world’s first Chief Content Officer, explains how she uses her email newsletter to create an intimate connection with her audience and organically grow a list of loyal fans.

Ann also shares why she doesn't use lead magnet opt-ins for her newsletter, what the biggest mistake is that most email newsletters make, and how to get over the hurdle of not being a great writer.

If your content is falling flat and you're looking for a fresh approach that will have your audience anxiously waiting to see your name in their inbox, then you'll definitely want to give this episode a listen.

Show notes and episode transcript at contentheroes.com/41

#40: Luisa Zhou shares how she was able to transition from an employee to a full-time entrepreneur with a thriving 7-figure business.

Luisa also gives us the exact strategy she used to find her first few clients and figure out what to offer them, as well as the advice she would give herself if she were starting all over again today.

If you're currently looking to escape your nine-to-five job and start a business of your own, you'll definitely want to stick around for the rest of this episode.

Show notes and episode transcript at contentheroes.com/40

#39: Jay Baer shares how to create Talk Triggers that will turn your customers into volunteer marketers who will grow your business for you.

Jay is a Hall of Fame Speaker, a New York Times best-selling author, and the most inspirational expert on Marketing, Customer Experience, and Customer Service.

Jay is also the President of Convince & Convert, a consulting firm that works with the world’s most iconic brands -- like The United Nations, 3M, and Hilton -- to gain and keep more customers.

If you’re looking to clone your customers and create a customer experience that keeps them coming back for more, you’ll definitely want to give this episode a listen.

Show notes and episode transcript at contentheroes.com/39