Are you looking for tips on how to create content that is both effective and engaging? You will learn how to create content that is both effective and engaging.

Deirdre Tshien is the cofounder and CEO of Capsho, the world’s first AI-powered podcast copywriter. She is the author of Honey Trap Marketing, and host of The Grow My Podcast Show, and the Podcasting Entrepreneur.

Topics discussed in this episode:

* Why repurposing might not be the best option for you* Content Honey Traps

Here’s a breakdown of what is covered:

[00:01:52] – How Deirdre got to where she is now.

[00:05:58] – During the time of the Pandemic, New York was very empty and the city shut down. It was an interesting time to be in New York. It forced the company to think differently about how it is that we use things like social media, and it made them think about their business.

[00:08:58] – What made Deirdre realize she was going about content repurposing wrong. The old way of repurposing is no longer giving the results.

[00:11:05] – What is this world of social media?

[00:23:40] – Get more information about Capsho

Quotables:

The only differentiator is you. So you have to start telling your stories. You have to be putting yourself out there. – Deirdre TshienClick To Tweet

You are not helping all entrepreneurs. You have to pick a niche. – Deirdre TshienClick To Tweet

You already know the value of storytelling. I don’t have to convince you of that. – Deirdre TshienClick To Tweet

You want to be creating that curiosity to make them take the next step with you. – Deirdre TshienClick To Tweet

More on Deirdre:

Instagram | Website | LinkedIn

Other episodes you’ll enjoy:

* Content Automation: 3 Methods* How to Show Up With Consistency