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Content Ideas for No-Staff Radio Stations
For more details show notes visit: https://www.skyrocketradio.com/blog/content-ideas-for-no-staff-radio-stations.
We’ve always said that the best radio station websites out there killing it with revenue are the ones killing it with content. We’re talking about fresh new content added daily which is shared with newsletter subscribers and social media channels so that listeners are coming back to the website on a consistent basis. However, what if you simply have nobody to create this content?
No matter what size radio station you have, it’s important that your website not be a brochure. Think of any brochure you’ve seen in the past. Once you’ve read it, there’s no reason to pick it up again. Brochure websites are the same way.
If you simply do not have the staff to update local news and events daily, focus on things directly involving the radio station. Here are some content ideas for you to focus on.
1. Contests
2. On-Location Schedule
3. Local Sports Schedules and Broadcasts
4. Swap Shop
5. Song Additions/Music Voting
6. Polls
7. Best of (Your Town): https://www.skyrocketradio.com/blog/creating-a-best-of-campaign.
8. Business of the Day
9. Day in History
10. Evergreen Content
11. Audio interviews
12. Client Created Content
If you can’t be hyper-local providing everything that’s happening in your community, then be super-station. Continue to have an online component to everything the radio station is doing.
Can you think of any other content that a station with minimal staff could use on their websites? Please let us know, so we can update this list on our show notes page.
Need help moving the needle on your station website, reach out to us.
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By Jim Sherwood
5
11 ratings
For more details show notes visit: https://www.skyrocketradio.com/blog/content-ideas-for-no-staff-radio-stations.
We’ve always said that the best radio station websites out there killing it with revenue are the ones killing it with content. We’re talking about fresh new content added daily which is shared with newsletter subscribers and social media channels so that listeners are coming back to the website on a consistent basis. However, what if you simply have nobody to create this content?
No matter what size radio station you have, it’s important that your website not be a brochure. Think of any brochure you’ve seen in the past. Once you’ve read it, there’s no reason to pick it up again. Brochure websites are the same way.
If you simply do not have the staff to update local news and events daily, focus on things directly involving the radio station. Here are some content ideas for you to focus on.
1. Contests
2. On-Location Schedule
3. Local Sports Schedules and Broadcasts
4. Swap Shop
5. Song Additions/Music Voting
6. Polls
7. Best of (Your Town): https://www.skyrocketradio.com/blog/creating-a-best-of-campaign.
8. Business of the Day
9. Day in History
10. Evergreen Content
11. Audio interviews
12. Client Created Content
If you can’t be hyper-local providing everything that’s happening in your community, then be super-station. Continue to have an online component to everything the radio station is doing.
Can you think of any other content that a station with minimal staff could use on their websites? Please let us know, so we can update this list on our show notes page.
Need help moving the needle on your station website, reach out to us.