During my onboarding process I ask a lot of questions because I need to really figure out what the root of the problem is. If you feel stuck with creating content, it’s usually because you’re not moving. Overthinking leads to under-implementing.

It’s like how blogging has evolved over the last 10 years. Back when I started Model May I, everyone was sharing everything, just because they wanted to. I was blogging because I got dressed. I wasn’t hunting for content - I WAS the content. Now, I see ladies dressing up and staging things in order to create content, and that just seems backwards. Document what you’re doing and who you are, and you’ll build a content bank that you can always pull from.

I know you’re ready for the brunch analogy, so here it is. Take a pot of gumbo. You can put pretty much whatever you want in there, but if you don’t take the time to make a perfect roux, you may as well throw the whole thing away. Same thing with your marketing. You can make all the cute reels you want but if your messaging, goals, and target audience aren’t clear, throw the whole business away.

When you get stuck, here are some things I want you to do.

1. Audit your content consumption. Unsubscribe and be more intentional.
2. Create how you consume. What content has made an impact on you recently? How can you create something similar that’s your own?
3. Implement documentation daily. Casually record yourself just doing your usual things, no matter how big or small, and start building out your content bank.

Shoot me a DM @kalariggins. I do check the homework! 

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