Content is king. That's an old saying but it's more relevant than ever thanks to today's social media world. Jeremy Bradley talks about his early days in internet radio that later turned into a syndicated radio company, producing audio programming for outlets around the world. JB encourages people who want to start creating (podcast, YouTube, etc.) to think about their content before launching a platform. It's one thing to say, "I want to do a podcast" or "I want to write a book" but there's a helluva lotta planning before anything should launch.