In this episode of the Content Led podcast, James Laughlin shares his content journey from the very start, the struggles, trials and results that he's managed to achieve.

In this episode of the Content Led podcast, Scott shares his journey from the corporate world to creating a powerhouse that is Digital Influence. 

He reveals the power of giving away knowledge for free, a strategy that has become a cornerstone of his business philosophy. Scott delves into the importance of content creation, especially short-form video, to engage and educate potential clients. 

He emphasises the significance of being genuinely curious, actively listening to market needs, and leveraging insights to drive business growth. 

Scott's approach to marketing, prioritising helpfulness and utility over aggressive sales tactics illustrates how building trust and providing value can lead to meaningful customer relationships and business success.

Welcome to Content Led! In todays episode, we're taking a sneak peek into Ethan's. 

You may recognise Ethan from his Tik Tok videos – the guy's a content wizard, pre-building a content-led empire from the ground up before stepping out on his own. 

You may have heard of it, it's called Gerrards Insurance BrokersWhat has Ethan created? Picture this: 17,000 TikTok fans hanging on his every word, with a whopping 750,000 likes to boot.

Ethan's spilling the beans on his journey to becoming an insurance industry celeb, weaving tales of content magic and the bumpy roads at Big Corp. 

Get ready for a deep dive into the art of content crafting – from the spark of an idea to the final cut that grabs eyeballs. 

And for those itching to make their mark in content world, Ethan's advice is gold: 

Just start. It's a rocky ride, but man, does it pay off. His story's a living proof of how content can really have an impact on business.

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