In this episode of the Content Led podcast, Scott shares his journey from the corporate world to creating a powerhouse that is Digital Influence. 

He reveals the power of giving away knowledge for free, a strategy that has become a cornerstone of his business philosophy. Scott delves into the importance of content creation, especially short-form video, to engage and educate potential clients. 

He emphasises the significance of being genuinely curious, actively listening to market needs, and leveraging insights to drive business growth. 

Scott's approach to marketing, prioritising helpfulness and utility over aggressive sales tactics illustrates how building trust and providing value can lead to meaningful customer relationships and business success.