Content Logistics

Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And in a saturated market, content marketing can help brands stand out from the competition and reach audiences, adding value by providing informative and engaging content to drive brand awareness, loyalty, and ultimately, sales.

But content marketing is not static, and it doesn't look the same now as it did ten years ago — just as it won't look the same in ten years. Today, content marketing comes in the form of websites, social media, podcasts, blogs, etc., and if you form your content marketing team, you must be careful in your selection, and choose only those who love the job.

In this episode of Content Logistics, our host Camille Trent welcomes Mark Kilens, the CMO of Airmeet. Mark and Camille get into the importance of content marketing and how to build a content marketing team. They discuss who are good marketers and what falls under the purview of the content department.

Customer reviews are a great way to get valuable customer insights. And they are the best way to improve your product offering.

Customer reviews are also a powerful form of social proof that can help you strengthen your brand image and better position yourself in the market.

In this episode of the Content Logistics podcast, our host Camille Trent welcomes Nick Bennett and Jay Desai. Nick is the director of evangelism and customer marketing at Alyce, and Jay is the head of marketing at Captivate Talent. They talk about leveraging customer reviews as social proof, why you should systemize your review processes, and why it's important to have your own reviews page.

Developing an effective content strategy is a top priority for a lot of marketing teams. And marketers have to constantly stay up to speed with algorithm changes in order to rank their best content.

But if you monitor the algorithm too closely and don’t pay attention to your customers’ questions, then your content may miss the mark (i.e., won’t lead to revenue).

And that’s where a community-led content marketing strategy comes in. This type of strategy can help your team balance SEO requirements and customer questions.

In this episode of Content Logistics, John Bonini, the Director of Marketing at Databox, joins our host Camille Trent to discuss community content. John shares how his company approaches it, why they decided to go in that direction, who is involved in the process, and why content writers should be reporters rather than columnists, at least at the beginning of their careers.

“Ungate all of your content. Provide all of your content for free without even asking for an email address.” 

But this advice is easier said than done.

Ultimately, companies must create content to build awareness and drive growth. And SaaS companies have to articulate the value of their solution through content. But while some may profit from offering all of their content for “free”, others may need to use gated assets to meet their specific goals

So is gated content really dead? Or is there a place for it?

In this episode of Content Logistics, our host Camille Trent welcomes Marc Thomas, Head of Growth at Powered by Search. The two discuss gated content and when and how companies should use it. Marc also discusses lead generation and whether the term is relevant in 2022. He also shares valuable tips on how to grow your customer base and emphasizes the power of repurposed content.

Lately, we've witnessed the rise of community-led growth — a go-to-market strategy that relies on the impact, influence, and inputs from a strong, supportive community as the main lever for product and business growth. And having a strong community creates a win-win situation for your users and your business. 

But many have difficulties creating a good community because they do not understand what it means. If you really don't understand your customer or your audience, you're probably not going to be able to create a good community because a community is not just a place; it's much more than that.

Joel Primack is the social and community specialist at Lattice, an advisor at Charla, and the co-founder of Revenue Era, a private community. He believes that community is less about what you actually see and more about how people feel in it.

In this episode of Content Logistics, Joel gets into communities and when and why we need them. Joel and our host Camille Trent discuss community-led growth — what it is, how you go about it, and how it can benefit a company or entrepreneur.

Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.  And it can be one of the most effective tools to help businesses grow.

But not all companies are successful at creating a content marketing strategy. Some often focus too much on tactics and not enough on strategy, while others target too broad an audience. Also, the fact that different types of companies should have different marketing strategies is ignored.

Fortunately, there are content marketing agencies that strive to create the best content for the web. One of them is Animalz, which provides high-quality content marketing to enterprise companies, startups, and VC firms.

In this episode of Content Logistics, our host Camille Trent welcomes Ryan Law, VP of Content at Animalz. Camille and Ryan get into the importance of a content marketing strategy and the right approach to it. In addition, they discuss thought leadership as one of the tools for content strategy and how to create a content marketing strategy for different types of companies.

Companies create content in various formats, including text, audio, and video. But there’s no such thing as one-size-fits-all in terms of content strategy. Therefore, companies that acknowledge the importance of content marketing (more and more do, especially in the tech space) put a lot of thought into creating a high-quality content team that thinks out of the box. 

However, that’s easier said than done as content evolves, and companies must stay on top of trends to stay relevant and meet customers’ needs. Fortunately, many successful content creators/team members like Bridget Poetker and Brendan Hufford are willing to share valuable tips to make the job of aspiring content creators easier.

Bridget and Brendan join host Camille Trent in this episode of Content Logistics. The three discuss different content roles, the importance of a great content leader, things to consider when creating/joining a content team, and how company culture can make or break a content team.

Organic traffic is essential to online strategy, and so it's the primary goal of many companies that implement a digital system to acquire customers.

To this end, companies strive to create good content to reach the right audience through their digital channels. But it's not enough to have amazing content; people have to see it. Even large brands have to focus on building links to better their search ranking.

That is why there are companies that do off-site SEO work that could improve your search presence and contribute to your brand image. One of them is uSERP.

In this episode of Content Logistics, our host Camille Trent welcomes Jeremy Moser, the CEO of uSERP. Camille and Jeremy get into the importance of off-site SEO work and investing in it. They discuss link building, SEO tools, and which activities actually work.

Marketing offers plenty of room for creativity and innovation. It's a perfect opportunity to expand your brand's visibility and develop customer loyalty. But if you want to make the most out of a marketing campaign, you need to keep the bigger picture in mind.

In this episode of the Content Logistics podcast, host Camille Trent welcomes Benyamin Elias, the Director of Growth Marketing at Podia. They talk about Podia's latest creator fellowship campaign, the benefits of running such a buzz-worthy program, and how to generate original content from marketing campaigns.

Website optimization, which primarily involves changing the content and HTML code, is used to improve a site’s overall ranking. But for most businesses, it's challenging to find untapped opportunities in today’s highly competitive SERPs. 

In this episode of Content Logistics, Camille Trent welcomes Steve Toth, SEO advisor and the former SEO Manager at FreshBooks. Camille and Steve get into how to grow your website from 0 to 50k clicks per day. And they talked about the importance of using Google tools, Chrome extensions, SEO tools (SEO Minion and Ahrefs), keyword clustering tools, and text tools.