Hey, hey everyone! Today I have Bear Wade on the podcast. He is the owner of Unified Creative Agency and he is also in the content production world. Today we’re talking about content management for social. You’ll hear the importance of planning out your content, trusting your team, and getting yourself out of the day-to-day content process. This episode is a good reminder that all of marketing is a test. Enjoy!

Topics discussed in this episode:

* How Bear tackles his content creation so that it feels like something that’s actually getting completed* What to plan out for when you record your podcast or video so that you feel prepared and the importance of a good CTA* How often Bear sits down for his own business to create his marketing content and what his content calendar looks like* The importance of having white space planned into your content creation schedule (and your life)* Why it’s important to find your team, who the stakeholders are, and what exactly their job is* How Bear has used different project management tools in his business to plan out content* Where (and how) you should be posting your content to get the most impact

Quotables:

My big thing that I always focus on for our clients, and for myself, even when I’m marketing our agency is working on having a plan, coming up with some sort of schedule. I’m big on creating and batching my content. – Bear WadeClick To Tweet

When you’re coming up with your schedule, try and leave yourself time to be sick or go on vacation. Things do come up, so having that kind of buffer is very, very helpful. – Bear WadeClick To Tweet

What I like about having something like Trello is just all of your team members can be in it and continue to move it forward without you having to continue to push it forward. – Bear WadeClick To Tweet

Coming up with ideas is hard, but once you have a place for where to put them when they come to you, it gets easier, then it gets fun. – Bear WadeClick To Tweet