In this episode of Below the Fold, we welcome Emad Doughan and Ksenia Alekseeva to discuss the importance of cultural relevance in content marketing within the MENA region.  

Emad shares his journey and insights on challenges like the lack of local representation in content libraries. The guests delve into how AI is transforming content creation and marketing, while emphasizing the need for human elements and cultural accuracy.  

The episode also highlights best practices and successful campaigns in the region, alongside exciting news about Mohtawa's upcoming platform for content creators.

Timestamps:

00:00 Introduction to the Show and Guests

00:10 Emad Duran's Background and Career

00:52 Introduction of Xenia and Her Background

01:25 Discussion on Content and Cultural Relevance

02:53 Challenges in Content Creation and AI's Role

07:56 Importance of Cultural Sensitivities in Marketing

24:04 Best Practices in Content Marketing

29:03 AI in Content Creation and Marketing

39:24 Conclusion and Future Prospects

 

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