Kevin and Spencer dive into content marketing and why it’s still important for paid media. They talk about why marketing is not a one-time event, the importance of video content and Facebook Live. You will also hear important information about consumption,  scroll depth, time on page, top of funnel content, and content to build audiences and segment them. Kevin and Spencer explain how to create content to generate leads as well as content to eliminate any doubts or questions. Also, they talk about the bottom of funnel content and content to segment and qualify. There is so much information on this podcast, so don’t miss it, and share it!

Highlights

• Marketing is not a one-time event
• Video Content - 1 min, 3-5 min, FB Live 10-60 min
• Consumption - Scroll Depth, Time On Page
• Building Lookalikes based on the content
• Top Of Funnel Content
• • Content to build audiences and segment them
• Middle Of Funnel Content
• • Content to generate leads
  • Content to eliminate any doubts or questions they have leading to the purchase through micro conversions
• Bottom Of Funnel Content
• • Content to segment and qualify

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/