Jason Schulweis knows a thing or two about branded content. In this episode of The Ecommerce Merchandising Show, he shares some of his favorite campaigns from holidays past, and reflects on those festive marketing endeavors that completely missed the mark. And, thanks to his work at Retail Brew, he has the inside track on ecommerce trends and predictions for this most unusual holiday season.

* This episode previously aired as part of Searchspring’s Ecommerce Holiday Countdown in September 2020.