Content Marketing Mastery

👉  People focus too much on download numbers

👉  Focus on different kind of guests and see your podcast as a strategic tool:

👉  Spotlight on the guest: Focus on getting value from the interview guest

👉  Set-Up: Giving the question upfront in order to build a connection

👉  Also, create solo shows and speak about your expertise

You can download a free chapter from Paul’s book here:

https://buildlivegive.com/book

Do you need Mentoring in the area of LinkedIn? Visit this site:

https://paulhigginsmentoring.com/

This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com

You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/

🎯 Link to the interview below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#podcast #value #content #interviews #LinkedIn #Sales #salesmachine

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5

👉  Most entrepreneurs become the bottleneck of their own business (they do all the sales)

👉  Doing the sales all themselves on a 1-on-1 basis

👉 Bringing on an internal team and hiring people

You can download a free chapter from Paul’s book here:

https://buildlivegive.com/book

Do you need Mentoring in the area of LinkedIn? Visit this site:

https://paulhigginsmentoring.com/

This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com

You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/

🎯 Link to the interview below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#podcast #value #content #interviews #LinkedIn #Sales #salesmachine

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5

Paul Higgins is a high-performance mentor and helps service-based business owners to remove themselves as the main bottleneck to building a profitable and sustainable business.

☝️☝️  In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️

👉  What are the key struggles that entrepreneurs have?

👉 You created more than 200 podcast episodes. What are the key learnings from these interviews and solo shows?

👉 You have clients around the world. How do you organize your day because it looks hard to handle internationally because of the big time difference!

👉 How to manage a virtual team?

👉 How to become more effective with your sales

👉 What is a sales system?

👉 How to find the right client on LinkedIn?

👉  Major mistakes that entrepreneur make on LinkedIn

👉  What trends do you see on LinkedIn?

👉  How to structure LinkedIn posts?

👉  Why every entrepreneur need a virtual assistant

👉  4 rapid growth drivers for your business

You can download a free chapter from Paul’s book here:

https://buildlivegive.com/book

Do you need Mentoring in the area of LinkedIn? Visit this site:

https://paulhigginsmentoring.com/

This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com

You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/

🎯 Search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#podcast #value #content #interviews #LinkedIn #Sales #salesmachine

👉  Richard uses this idea of planting a seed in the mind of his audience. He says things like: “The audience may not need that information right now, but if  I’ve done my job well, one day, in the right situation, that idea I planted will jump out just when you need it”. Strangely enough, people really remember this and write emails about how exactly this happened. It is like creating an idea as a sleeper in the mind of your audience, which wakes up a couple of months later.

Please tag two people who would benefit from reading this. 🙇‍♀️

You can get more insights about Richard on his website: https://get.msnglnk.com/

🎯 Link to the interview below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm

👉  Have downstream offerings that are realigned with your business

👉  Build an email list

👉  Create a short course/ program/ workshop

👉  Mention that you have a full day workshop within your speech and give one or two ideas from this workshop

Please tag two people who would benefit from reading this. 🙇‍♀️

You can get more insights about Richard on his website: https://get.msnglnk.com/

🎯 Link to the interview below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm

👉  Give your audience permission to engage

👉  In the past your audience was passive; nowadays they are active participants

👉  Ask where they are from!

👉  Start an online poll

👉  Give them permission to give feedback through thumbs and comments in the chat during your speech

👉  Through giving permission to react to your speech your audience feels more connected with you

Please tag two people who would benefit from reading this. 🙇‍♀️

You can get more insights about Richard on his website: https://get.msnglnk.com/

🎯 Link to the interview below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm

👉  If I leave the stage, if they didn’t do X, I failed. What is X for you? Ask this question before you present it!

👉  Make sure that you give your audience something that leads them to their goals

👉  What do they need to know and what will them help to make an easier transition

Please tag two people who would benefit from reading this. 🙇‍♀️

You can get more insights about Richard on his website: https://get.msnglnk.com/

🎯 Link to the interview below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm

👉  Getting booked to speak is one way

👉  You can speak for free, but because you speak and tell something that your business is doing you create extra business opportunities

Please tag two people who would benefit from reading this. 🙇‍♀️

You can get more insights about Richard on his website: https://get.msnglnk.com/

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm

👉 Recap your main points at the end! “Remember these three things …”

👉 Build pace, start moving, speed up with your voice

👉 Focus on the peroration part of your speech: This is the concluding part of a speech, typically intended to inspire enthusiasm in the audience

Please tag two people who would benefit from reading this. 🙇‍♀️

You can get more insights about Richard on his website: https://get.msnglnk.com/

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm

👉 The assumption that you have the audience's attention is wrong!

👉 Assume that you lost the attention and try to win it back! Find ways to bring them back.

👉 The champion is in the chair! So, focus 100% on your audience!

👉 It is not about your story! It is about their story and how your story can help them write a better version of theirs

👉 Assume that one person in the audience hired you to tell a story to make them better

Please tag two people who would benefit from reading this. 🙇‍♀️

You can get more insights about Richard on his website: https://get.msnglnk.com/

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm