Content Marketing Mastery

Content Marketing Mastery

By Ceyhun Yakup Özkardes-CheungBusinessMarketing
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Content Marketing Mastery episodes

  • How to improve the copy of your headline?

    The headline is the first thing that people read. Make sure it grabs the attention of your audience.

    1. Mention the target audience: 10 steps to help small enterprises in their marketing
    2. Offer a solution to a problem: How to find content ideas for your audience and make more sales
    3. Do you want:

      - More sales of digital products?

      - More booked consulting spots?

      If yes then book now a private session with me and I will improve your content. The private session will be on July 20th from 12 until 1:30 p.m. (Berlin time). You can find more information here: https://oezkardescheung.clickfunnels.com/consultation

      You can register until July 17th, 6:00 p.m. After that, I will take out this opportunity.

      4 min
    4. How to create content in a cost-efficient way?
      1. First of all, produce it yourself and don’t outsource it to an extern agency. You’re the expert so therefor you have to become a content machine and tell people about your product and your service. This is very important!
      2. Recycle content. Produce a video, reuse this video for your podcast, and then use it also as a baseline for your blog post.
      3. Do you want:

        - More sales of digital products?

        - More booked consulting spots?

        If yes then book now a private session with me and I will improve your content. The private session will be on July 20th from 12 until 1:30 p.m. (Berlin time). You can find more information here: https://oezkardescheung.clickfunnels.com/consultation

        You can register until July 17th, 6:00 p.m. After that, I will take out this opportunity.

        5 min
      4. How to increase the number of consultations?

        The short answer is: you have to create content! That is maybe not that satisfying so, therefore, one more piece of advice. How to structure your video and your podcast:

        • Introduce yourself
        • Teach some lessons about your topic
        • In the end, you’re offering your help and saying something like: “ Hope this serves if you need additional help you can book a free call with me where we can speak about your current situation and how to improve your sales.”
        • Do you want:

          - More sales of digital products?

          - More booked consulting spots?

          If yes then book now a private session with me and I will improve your content. The private session will be on July 20th from 12 until 1:30 p.m. (Berlin time). You can find more information here: https://oezkardescheung.clickfunnels.com/consultation

          You can register until July 17th, 6:00 p.m. After that, I will take out this opportunity.

          4 min
        • How to reach your target audience?

          Basically there are three ways how to reach your target audience with content:

          • Earned media: Reviews that customer write, press releases;
          • Paid media: Online Advertisement;
          • Owned media: Corporate Blog, Social Media Accounts;
          • It is important that you have strategies for all three of them and work on them at the same time. My wish for you is to be everywhere so that you win new lifetime clients with the content that you produce.

            Do you want:

            - More sales of digital products?

            - More booked consulting spots?

            If yes then book now a private session with me and I will improve your content. The private session will be on July 20th from 12 until 1:30 p.m. (Berlin time). You can find more information here: https://oezkardescheung.clickfunnels.com/consultation

            You can register until July 17th, 6:00 p.m. After that, I will take out this opportunity.

            4 min
          • How to come up with content ideas?

            First of all, try to solve problems or answer specific questions. How do you find problems and questions about your audience?

            • https://trends.google.com/trends/  Check your keywords and find out what people are searching
            • https://Answerthepublic.com is a great tool to identify specific questions that people are asking
            • https://www.quora.com/ is a great platform to find specific questions and also come in contact with a big community
            • Do you want:

              - More sales of digital products?

              - More booked consulting spots?

              If yes then book now a private session with me and I will improve your content. The private session will be on July 20th from 12 until 1:30 p.m. (Berlin time). You can find more information here: https://oezkardescheung.clickfunnels.com/consultation

              5 min
            • Was ist Content Distribution?

              Content Distribution besteht aus drei Bereichen: Earned, paid und owned media. Die Distribution beschäftigt sich mit der Frage, wie erreichen meine Inhalte die Zielgruppe. Dabei gibt es unterschiedlichste Kanäle, die Unternehmen nutzen können.

              Earned Media: Kundenrezensionen, Pressearbeit;

              Paid Media: Werbebanner, Social Media Anzeigen;

              Owned Media: Unternehmenswebsite, Social Media Kanäle;

              Brauchen Sie Content der funktioniert und Ihre Verkaufszahlen erhöht? In meinem neuen Coaching Kurs behandeln wir genau dieses Thema. Am Ende dieser vier Wochen werden Sie in der Lage sein immer wieder Content zu produzieren und ein eigenes digitales Geschäftsmodell zu etablieren. Mehr Infos zum Coaching Kurs finden Sie unter: https://oezkardescheung.clickfunnels.com/content

              2 min
            • Was für digitale Geschäftsmodelle gibt es?

              Eine spannende Frage: Wie verdient man eigentlich Geld im Internet? Das hängt immer davon ab, welches digitale Geschäftsmodell man nutzt. In diesem kurzen Ausschnitt in der Peter Martini Show von Peter Martini beantworte ich genau diese Frage.

              Zwei digitale Geschäftsmodelle sind:

              • Freemium Modell
              • Abo Modell
              • Brauchen Sie Content der funktioniert und Ihre Verkaufszahlen erhöht? In meinem neuen Coaching Kurs behandeln wir genau dieses Thema. Am Ende dieser vier Wochen werden Sie in der Lage sein immer wieder Content zu produzieren und ein eigenes digitales Geschäftsmodell zu etablieren. Mehr Infos zum Coaching Kurs finden Sie unter: https://oezkardescheung.clickfunnels.com/content

                3 min
              • Warum jedes Unternehmen gutes Content Marketing machen muss!

                Ein Gesprächsausschnitt mit Norman Müller in seinem Markenrebell Podcast. Vielen Dank für die Einladung zum Markenrebell Podcast!

                Unternehmen die keinen Content produzieren werden mittel- bis langfristig aus dem Markt gedrängt. Egal ob Sie ein mittelständisches Unternehmen oder ein großer Konzern sind - Sie müssen zu einer Content Maschine werden und digitale Inhalte produzieren. Die Kunden von heute haben mit einem Klick Information über alle Produkte. Sie können nur überleben indem Sie gute Geschichten erzählen und guten Mehrwert für die Kunden produzieren.

                Brauchen Sie Content der funktioniert und Ihre Verkaufszahlen erhöht? In meinem neuen Coaching Kurs behandeln wir genau dieses Thema. Am Ende dieser vier Wochen werden Sie in der Lage sein immer wieder Content zu produzieren und ein eigenes digitales Geschäftsmodell zu etablieren. Mehr Infos zum Coaching Kurs finden Sie unter: https://oezkardescheung.clickfunnels.com/content

                2 min
              • What Should I Say In My Videos or Podcasts?

                What should I say in my videos or podcasts?

                • Introduce yourself
                • Use this formula: I help X, to get Y results
                • Need help with your content strategy? My name is Ceyhun Yakup Özkardes-Cheung, just call me Yakup, and I'm working as a content manager in Hamburg, Germany. I have experience as a digital editor, author, and published several publications on Amazon. If you need support with your content plan download my FREE PDF: https://mailchi.mp/a9eed918c4af/contentstrategy

                  3 min
                • 3 Things You Need to Sell Online

                  3 Things You Need to Sell Online:

                  • Order Page
                  • Accept payments
                  • Digital product
                  • Need help with your content strategy? My name is Ceyhun Yakup Özkardes-Cheung, just call me Yakup, and I'm working as a content manager in Hamburg, Germany. I have experience as a digital editor, author, and published several publications on Amazon. If you need support with your content plan download my FREE PDF: https://mailchi.mp/a9eed918c4af/contentstrategy

                    6 min

                  About Content Marketing Mastery

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                  I love all topics around Content Marketing and PR.