On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to plan your content marketing. How do you decide what you’re going to write about? How do you figure out what to make videos about? How do you know what to share? I hear this struggle from consultants all the time when it comes to marketing: I just don’t know what to talk about.   In this episode, I’ve got you covered. I share how to answer those questions so you can come up with content that builds a cohesive brand (and have fun making it). Because, that’s the point, remember? A content marketing strategy builds your brand and attracts perfect clients! You want to teach people over time with all of the content that you put out there — what they need to know about you and why they should know about you.  Key areas discussed in this episode:   Watch this episode on YouTube: <a href="https://youtu.be/WASkD8o4BvA" rel="noopener noreferrer" target="_blank">https://youtu.be/WASkD8o4BvA</a> or listen on your favorite podcast app: <a href="http://www.enlightenedmarketing.com/podcast" rel="noopener noreferrer" target="_blank">http://www.enlightenedmarketing.com/podcast</a> to discover how to plan your content marketing for a more profitable and joyful business.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to plan your content marketing. How do you decide what you’re going to write about? How do you figure out what to make videos about? How do you know what to share? I hear this struggle from consultants all the time when it comes to marketing: I just don’t know what to talk about. In this episode, I’ve got you covered. I share how to answer those questions so you can come up with content that builds a cohesive brand (and have fun making it). Because, that’s the point, remember? A content marketing strategy builds your brand and attracts perfect clients! You want to teach people over time with all of the content that you put out there — what they need to know about you and why they should know about you. Key areas discussed in this episode: Watch this episode on YouTube: https://youtu.be/WASkD8o4BvA or listen on your favorite podcast app: http://www.enlightenedmarketing.com/podcast to discover how to plan your content marketing for a more profitable and joyful business.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to plan your content marketing. How do you decide what you’re going to write about? How do you figure out what to make videos about? How do you know what to share? I hear this struggle from consultants all the time when it comes to marketing: I just don’t know what to talk about.&nbsp;&nbsp; In this episode, I’ve got you covered. I share how to answer those questions so you can come up with content that builds a cohesive brand (and have fun making it). Because, that’s the point, remember? A content marketing strategy builds your brand and attracts perfect clients! You want to teach people over time with all of the content that you put out there — what they need to know about you and why they should know about you.&nbsp; Key areas discussed in this episode: &nbsp; Watch this episode on YouTube: <a href="https://youtu.be/WASkD8o4BvA" rel="noopener noreferrer">https://youtu.be/WASkD8o4BvA</a> or listen on your favorite podcast app: <a href="http://www.enlightenedmarketing.com/podcast" rel="noopener noreferrer">http://www.enlightenedmarketing.com/podcast</a> to discover how to plan your content marketing for a more profitable and joyful business.

Content Marketing Part 2: Planning

Welcome to Profitable Joyful Consulting, where you'll discover how to
multiply revenues without exhaustion, working with perfect clients on
transformational engagements. Host Samantha Hartley shares how talented and ambitious women consultants–just like you!–can build profitable and joyful consulting businesses.

Samantha’s practical and motivating weekly episodes draw on her background in international marketing with The Coca-Cola Company, her 20 years as an independent consultant, and her work with successful women consultants in a wide variety of industries.

Subscribe and make Profitable Joyful Consulting your go-to resource!

Topics you care about:
How to increase revenues without exhaustion. You already know how to grow by working long hours, but that’s not sustainable—or joyful! If you’re
tired of the Revenue Roller Coaster, we’ve got proven strategies to help you double your revenues while avoiding burnout.

How to work exclusively with Perfect Clients on “Transformational
Engagements.” Bad-fit clients are neither profitable nor joyful. We dive into how you can attract, nurture, and retain perfect clients. You'll gain valuable insights about how to break the cycle of short-term projects that keep you living in the land of one-offs so you can create the high-impact, long-term, retainer-based consulting arrangements we call transformational engagements.

What are the fundamentals for having both profit and joy in your
consulting business? Samantha shares strategies for how to get started as a consultant, how to create a consulting brand and compelling messages that will help you to attract clients consistently, how to grow your consulting business with referrals and strategic alliances, how to scale with team and subcontractors, how to set fees for your services, how to write proposals that get accepted, how to leverage your impact with tools and technology, how to sell with integrity, and to make delivery more efficient while still getting results your clients will want to talk about in testimonials and case studies that will sell your services for you. WHEW!

How to cultivate a mindset for success. Samantha brings concrete
examples, client consulting success stories, and actionable tools to
overcome limiting beliefs with powerful intentions, affirmations, and
spiritual practices aligned with your values.

The show’s format respects your time and attention with concise
episodes!

Most episodes in the themed 12-episode seasons feature Samantha sharing practical training taken from her work with clients that you, too, can implement right away in your consulting business. A few times each season, guest experts and fellow consultants stop by to keep you updated on the latest trends and innovations in areas like marketing strategy, pricing, or productivity.

Hosted by: Samantha Hartley

Like many of her clients, Samantha worked in a corporate environment we’d now call psychologically unsafe or even toxic. Even though creativity was “encouraged,” new ideas were considered threatening, and casual misogyny and harassment were ubiquitous. Nevertheless, she built a bridge from there to her first consulting clients and has been self-employed, working remotely, ever since. She remembers her lean years and how she used the exact strategies she teaches on the show to begin to attract clients consistently and learn to get results without overworking. In recent years, Samantha has followed her passion to focus on women consultants and female founders. When we lift up women, everyone benefits!

Learn more here: https://samanthahartley.com/

If you're ready to unlock your full potential as a woman consultant,
increase your profits, and experience the joy of a thriving consulting
business, subscribe and turn on notifications. Join us for ideas and
inspiration at Profitable Joyful Consulting. Your success story begins
here.

Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

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Welcome to Profitable Joyful Consulting, where you'll discover how to multiply revenues without exhaustion, working with perfect clients on transformational engagements. Host Samantha Hartley shares how talented and ambitious women consultants–just like you!–can build profitable and joyful consulting businesses. Samantha’s practical and motivating weekly episodes draw on her background in international marketing with The Coca-Cola Company, her 20 years as an independent consultant, and her work with successful women consultants in a wide variety of industries. Subscribe and make Profitable Joyful Consulting your go-to resource! Topics you care about: How to increase revenues without exhaustion. You already know how to grow by working long hours, but that’s not sustainable—or joyful! If you’re tired of the Revenue Roller Coaster, we’ve got proven strategies to help you double your revenues while avoiding burnout. How to work exclusively with Perfect Clients on “Transformational Engagements.” Bad-fit clients are neither profitable nor joyful. We dive into how you can attract, nurture, and retain perfect clients. You'll gain valuable insights about how to break the cycle of short-term projects that keep you living in the land of one-offs so you can create the high-impact, long-term, retainer-based consulting arrangements we call transformational engagements. What are the fundamentals for having both profit and joy in your consulting business? Samantha shares strategies for how to get started as a consultant, how to create a consulting brand and compelling messages that will help you to attract clients consistently, how to grow your consulting business with referrals and strategic alliances, how to scale with team and subcontractors, how to set fees for your services, how to write proposals that get accepted, how to leverage your impact with tools and technology, how to sell with integrity, and to make delivery more efficient while still getting results your clients will want to talk about in testimonials and case studies that will sell your services for you. WHEW! How to cultivate a mindset for success. Samantha brings concrete examples, client consulting success stories, and actionable tools to overcome limiting beliefs with powerful intentions, affirmations, and spiritual practices aligned with your values. The show’s format respects your time and attention with concise episodes! Most episodes in the themed 12-episode seasons feature Samantha sharing practical training taken from her work with clients that you, too, can implement right away in your consulting business. A few times each season, guest experts and fellow consultants stop by to keep you updated on the latest trends and innovations in areas like marketing strategy, pricing, or productivity. Hosted by: Samantha Hartley Like many of her clients, Samantha worked in a corporate environment we’d now call psychologically unsafe or even toxic. Even though creativity was “encouraged,” new ideas were considered threatening, and casual misogyny and harassment were ubiquitous. Nevertheless, she built a bridge from there to her first consulting clients and has been self-employed, working remotely, ever since. She remembers her lean years and how she used the exact strategies she teaches on the show to begin to attract clients consistently and learn to get results without overworking. In recent years, Samantha has followed her passion to focus on women consultants and female founders. When we lift up women, everyone benefits! Learn more here: https://samanthahartley.com/ If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

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