Today we'll unpack the steps to get leads by adding a "lead magnet" to your content marketing strategy.

Resources Mentioned:
Content retargeting tutorial: https://www.youtube.com/watch?v=gvIhGVSdxIE&t=47s
Message Aaron to get a copy of the lead magnet: https://www.instagram.com/aaronwitnish/ 

A "lead magnet" starts monetising the content marketing process.

Here's what gets covered in this Content Marketing Podcast episode:

1. What is a lead magnet?

2. How to use a lead magnet to attract leads and add value to future clients.

3. The fastest way to create a lead magnet and add it to your content marketing strategy.

4.  How to get organic leads using the "PS Strategy" at the bottom of your content posts.

5. The steps to open up conversations with leads, get referrals and progress leads to clients.

Keep the conversation going or connect!

Contact Aaron Witnish here:

@aaronwitnish on socials
Email: [email protected]

Download our 30 Days In 30 Minutes Content Creation System for free at http://contentonly.au/ 

How do you get content to the right audience at the right time?

This episode will walk you through strategies to optimise your content marketing performance.

Everything from hashtags to posting times gets covered.

In this episode, you might want to take notes to get an edge next time you post content.

Here's what gets covered in this Content Marketing Podcast episode:

1. Why the quality of your content's reach matters most.

2. Which hashtags to use and how many on each content platform?

3. The best posting times to get more eyeballs on your videos and posts.

4.  Using "CTA's" to help your content get more engagement.

5. How to bring it all together and get each content post to perform better.

Keep the conversation going or connect!

Contact Aaron Witnish here:

https://aaronwitnish.com/
@aaronwitnish on socials

Download our 30 Days In 30 Minutes Content Creation System for free at http://contentonly.au/ 

Starting a podcast has pros and cons, so when should you start one?

The downside is the time, coming up with ideas, recording and following through when 90% don't get past episode 3.

The upside of starting a podcast is boosting your brand, developing your craft, and creating a format that can repurpose all other forms of content for social media.

In this episode, Aaron Witnish discusses everything learned 25 episodes into this podcast.

Here's what gets covered in this Content Marketing Podcast episode:

1. What are the pros and cons of starting a podcast?

2. How to use podcasting as your primary content marketing strategy and a system to repurpose episodes across social media.

3. The basic tools to start a podcast.

4. Aaron's podcasting journey and what to expect.

5. The mindset required to build a podcast that joins the top 1% of episode producers.

Podcasting tools Aaron uses:
Camtasia (editing and extracting video/audio): https://www.techsmith.com/video-editor.html
Buzzsprout (podcast hosting and distribution platform): https://buzzsprout.com/
Audio-Technica (sound monitoring headphones): https://www.amazon.com.au/dp/B00HVLUR18?psc=1&ref=ppx_yo2ov_dt_b_product_details
Rode USB Microphone (for sound quality): https://www.amazon.com.au/dp/B00KQPGRRE?psc=1&ref=ppx_yo2ov_dt_b_product_details
Canva (for podcast branding templates): https://canva.com/
Rev (to auto-transcribe episode audio to text): https://www.rev.com/

Keep the conversation going or connect!

Contact Aaron Witnish here:

https://aaronwitnish.com/
@aaronwitnish on socials

Done For You Content Marketing Services:

Long form content like articles, blog posts, 60 second plus YouTube videos can generate organic traffic for life when they rank highly in search engine results.

Long form content can get strategically created and optimised for searches made by your target audience.

So how do you use long form content in 2023 and beyond?

In this episode, Aaron Witnish walks you through the key insights and strategies you must know about long-form content.

Here's what gets covered in this Content Marketing Podcast episode:

1. What is long form content and how does it deliver recurring traffic?

2. 3 tools to find what your target audience is searching for online and get 10-20 long form content ideas.

3. How to capture high volume searches and low competition long form content opportunities.

4. Auditing the top search results to optimise your content's title, description, body and tags.

5. A system for ranking highly for keywords and online searches.

Keep the conversation going or connect!

Contact Aaron Witnish here:

https://aaronwitnish.com/

@aaronwitnish on socials

Done For You Content Marketing Services:

https://contentonly.au/ - content marketing services for thought leaders, personal brands and coaches/consultants.

Content Only is committed to working with up to 15 personal brands in 2023 using our 30 Days In 30 Minutes Content Creation System.

DONE FOR YOU CONTENT MARKETING

PS >  Want to test-drive our "30 Days In 30-Minutes" Content Creation System For Personal Brands.. Send Aaron a message on Instagram & say hi: https://www.instagram.com/aaronwitnish/ 

Why is short-form content essential to your content marketing success?

The human attention span is shrinking.

Short-form content plays to the algorithms and meets the audience in an engaging format that doesn't ask them to trade too much time.

So how do you use short for content in 2023 and beyond?

In this episode, Aaron Witnish walks you through the key insights and strategies you must know about short-form content.

Here's what gets covered in this Content Marketing Podcast episode:

#1 What is short-form content and why is it essential to any social media strategy?

#2 A simple formula for creating high-performing short-form content.

#3 Why short-form content will rapidly progress your overall marketing skills.

#4 A system to batch short-form content into one session every month.

#5 The tools and resources you can use to produce short-form content.

Keep the conversation going or connect!

Contact Aaron Witnish here:

https://aaronwitnish.com/

@aaronwitnish on socials

Done For You Content Marketing Services:

https://contentonly.au/ - content marketing services for thought leaders, personal brands and coaches/consultants.

Content Only is committed to working with up to 15 personal brands in 2023 using our done-for-you "Content Creation System"

DONE FOR YOU CONTENT MARKETING

PS > If you want 7 content posts done for your personal brand every week: Reels, On-Brand Visuals and Copy (putting in just 30-60 minutes a month)... Send me a message on Instagram & say hi: https://www.instagram.com/aaronwitnish/ 

How do you get clients from your content marketing strategy?

You invest hours creating free value for the audience and marketplace.

Content builds the audience and creates expert positioning and demand for your solutions...

But, how can you pull the trigger (at any time) to get paid?

In this episode, Aaron Witnish walks you through the 5 Strategies to monetise your Content Marketing in 2023 and beyond.

Here's what gets covered in this Content Marketing Podcast episode:

#1 The monthly offer strategy.

#2 Retargeting your hottest prospects strategy. 

(Here's a tutorial to set this audience up: https://www.youtube.com/watch?v=gvIhGVSdxIE)

#3 The "PS offer" on hot content topics approach.

#4 Unlocking existing prospects and leads from the last 30-90 days.

#5 The "engagement" content post strategy to extract audience members with specific problems or challenges that need solving.

Keep the conversation going or connect!

Contact Aaron Witnish here:

https://aaronwitnish.com/

@aaronwitnish on socials

Done For You Content Marketing Services:

https://contentonly.au/ - content marketing services for thought leaders, personal brands and coaches/consultants.

Content Only is committed to working with up to 15 personal brands in 2023 using our done-for-you "Content Creation System"

DONE FOR YOU CONTENT MARKETING

PS > If you want 7 content posts done for your personal brand every week: Reels, On-Brand Visuals and Copy (putting in just 30-60 minutes a month)... Send me a message on Instagram & say hi: https://www.instagram.com/aaronwitnish/ 

Content is the currency of personal brands in the digital age.

Content builds the audience and creates expert positioning and demand for your solutions.

In this episode, Aaron Witnish walks you through the Content Marketing System for any aspiring to build a personal brand, or become a thought leader, coach or advisor.

Here's what gets covered in this Content Marketing Podcast episode:

#1 The confronting reality of taking a personal brand online and why it needs to come from a place of service.

#2 Tools to get trending and relevant content ideas for your target audience.

#3 How to get quick wins with short-form video content on YouTube, Instagram and TikTok.

#4 How to create 24 high-quality content posts in 60 minutes a month.

#5 The power of finding your voice and doing reps to find a content strategy the audience responds to.

#6 The marathon mindset required to build a personal brand from scratch and why 99% of people never will.

Keep the conversation going or connect!

Contact Aaron Witnish here:

https://aaronwitnish.com/

@aaronwitnish on socials

Done For You Content Marketing Services:

https://contentonly.au/ - content marketing services for thought leaders, personal brands and coaches/consultants.

Content Only is committed to working with up to 15 personal brands in 2023 using our done-for-you "Content Creation System"

THE SYSTEM

We interview you once a month using trending topics and highly searched problems/solutions in your niche to get the conversation flowing.... that's your part done in 60 minutes.

From this process, we extract:

- 12 monthly short-form videos for YouTube, Instagram, TikTok, Facebook and Linkedin.

- 12 monthly written posts for Instagram, Facebook, your Blog and Linkedin.

A total of 6 posts go out each week across your socials at the most active times for your target audience to build authority, educate future clients and grow your brand.

We train you on monetising (getting private clients) from the content strategy to maximise the ROI.

Ready to learn more?

Book a free 1:1 Zoom to map out your personalised content creation strategy: https://calendly.com/thedigitalmarketingagency/contentonlyapplication 

Getting on podcasts is the ultimate leveraged content creation strategy.

You get expert positioning to an audience you didn't have to build.

In this episode, Aaron Witnish walks you through a Linkedin strategy to find and build relationships with podcast hosts in your niche.

Here's what gets covered in this Content Marketing Podcast episode:

#1 How Aaron Witnish and Jack Murray got on Power Players with Grant Cardone in 2015.
#2 How to find niche podcast hosts in seconds using Linkedin.
#3 How to build a relationship with podcast hosts using thoughtful engagement.
#4 The best way to pitch yourself and get on a future episode.
#5 How to leverage the content and get on other shows.

Keep the conversation going or connect!

Contact Aaron Witnish here:

https://aaronwitnish.com/
@aaronwitnish on socials

Done For You Content Marketing Services:

https://contentonly.au/ - content marketing services for thought leaders, personal brands and coaches/consultants.

Content Only is committed to working with up to 15 personal brands in 2023 using our done-for-you "Content Creation System"

THE SYSTEM

We interview you once a month using trending topics and highly searched problems/solutions in your niche to get the conversation flowing.... that's your part done in 60 minutes.

From this process, we extract:

- 12 monthly short-form videos for YouTube, Instagram, TikTok, Facebook and Linkedin.

- 12 monthly written posts for Instagram, Facebook, your Blog and Linkedin.

A total of 6 posts go out each week across your socials at the most active times for your target audience to build authority, educate future clients and grow your brand.

We train you on monetising (getting private clients) from the content strategy to maximise the ROI.

Ready to learn more?

Book a free 1:1 Zoom to map out your personalised content creation strategy: https://calendly.com/thedigitalmarketingagency/contentonlyapplication 

Today we bring on an exceptional guest Sam Gordon who has amassed an investment portfolio of 40+ properties by his early 30s and built a successful buyer's agency using Podcast marketing.

Sammy shares his journey from growing up in the Southern Highlands in NSW and starting the property investing game at 19 to amassing wealth and building a Buyer's Agency business with a team of 16.

Here's what gets covered in this Content Marketing Podcast episode:

#1 How Sammy's decision to buy a property over a car at 19 changed his life.
#2 The mindset to acquire new investment properties without a huge salary.
#3 Sammy's podcast content marketing strategy helping build his agency Australian Property Scout, that's on a mission to retire 500 people by 2030.
#4 Tips and tricks to "get started" even when others doubt or project BS your way.
#5 Commentary on the Australian property market and the road ahead for investors.

Keep the conversation going or connect!

Contact Aaron Witnish here:

https://aaronwitnish.com/
@aaronwitnish on socials

Contact Sammy Gordon here:

Podcast: https://australianpropertyscout.com.au/media/
Socials: https://www.instagram.com/samgordonproperty/
Website:  https://australianpropertyscout.com.au/

Done For You Content Marketing Services:

https://contentonly.au/ - content marketing services for thought leaders, personal brands and coaches/consultants.

Content Only is committed to working with up to 15 personal brands in 2023 using our done-for-you "Content Creation System"

THE SYSTEM

We interview you once a month using trending topics and highly searched problems/solutions in your niche to get the conversation flowing.... that's your part done in 60 minutes.

From this process, we extract:

- 12 monthly short-form videos for YouTube, Instagram, TikTok, Facebook and Linkedin.

- 12 monthly written posts for Instagram, Facebook, your Blog and Linkedin.

A total of 6 posts go out each week across your socials at the most active times for your target audience to build authority, educate future clients and grow your brand.

We train you on monetising (getting private clients) from the content strategy to maximise the ROI.

Ready to learn more?

Book a free 1:1 Zoom to map out your personalised content creation strategy: https://calendly.com/thedigitalmarketingagency/contentonlyapplication 

AI content marketing has risks especially for creators like personal brands, consultants, coaches or advisors.

There are intellectual property considerations, the quality of the data AI is trained on, your audience and future verification possibilities.

In this episode of the Content Marketing Podcast - I dive into the biggest risks I look at with AI content marketing and share ideas to mitigate these risks.

This AI marketing conversation can help weigh up how you is AI marketing and tools like chatgpt for content creation moving forward.

Here's what gets covered in this Content Marketing Podcast episode:

#1 What are the AI content marketing risks.
#2 How AI content could impact your credibility as a personal brand or advisor.
#3 Ideas to mitigate AI content marketing risks.
#4 Where to use tools like chatgpt for efficiency and content.
#5 The likelihood of future verification between AI and human generated content.

Keep the conversation going or connect!

Contact Aaron Witnish here:

https://aaronwitnish.com/
@aaronwitnish on socials

Done For You Content Marketing Services:

https://contentonly.au/ - content marketing services for thought leaders, personal brands and coaches/consultants.

Content Only is committed to working with up to 15 personal brands in 2023 using our done-for-you "Content Creation System"

THE SYSTEM

We interview you once a month using trending topics and highly searched problems/solutions in your niche to get the conversation flowing.... that's your part done in 60 minutes.

From this process, we extract:

- 12 monthly short-form videos for YouTube, Instagram, TikTok, Facebook and Linkedin.

- 12 monthly written posts for Instagram, Facebook, your Blog and Linkedin.

A total of 6 posts go out each week across your socials at the most active times for your target audience to build authority, educate future clients and grow your brand.

We train you on monetising (getting private clients) from the content strategy to maximise the ROI.

Ready to learn more?

Book a free 1:1 Zoom to map out your personalised content creation strategy: https://calendly.com/thedigitalmarketingagency/contentonlyapplication