We struggle with what types of content we should be producing. When it comes to podcast, we need to be very strategic on what types of content we create. After all, we are not producing content just to produce content. So what plays to our strengths? In this episode, I share what my content marketing strategy looks like.

Step 1: What types of content play to my strengths?

I'm an introvert and I love writing. I also love getting the most bang for my buck. I share how writing lead to my love of podcasting.

Step 2: What platforms work best?

Understanding the difference between stable platforms versus disappearing platforms can have a huge impact on your marketing. I discuss the differences between the two platforms. And which ones play to my strengths.

Step 3: What am I experimenting with?

Content won't do any good unless you're getting it in front of people. So I'm working hard to get myself out onto other platforms. Like the 30-Day Reel Challenge that I am taking. As well as researching a good 30-Day TikTok challenge.

Links:

Schedule Your Podcast Coaching Session here: https://podcastingwithcliff.com