We struggle with what types of content we should be producing. When it comes to podcast, we need to be very strategic on what types of content we create. After all, we are not producing content just to produce content. So what plays to our strengths? In this episode, I share what my content marketing strategy looks like.

Step 1: What types of content play to my strengths?

I'm an introvert and I love writing. I also love getting the most bang for my buck. I share how writing lead to my love of podcasting.

Step 2: What platforms work best?

Understanding the difference between stable platforms versus disappearing platforms can have a huge impact on your marketing. I discuss the differences between the two platforms. And which ones play to my strengths.

Step 3: What am I experimenting with?

Content won't do any good unless you're getting it in front of people. So I'm working hard to get myself out onto other platforms. Like the 30-Day Reel Challenge that I am taking. As well as researching a good 30-Day TikTok challenge.

Links:

Schedule Your Podcast Coaching Session here: https://podcastingwithcliff.com

Podfade is real and can hit us when we least expect it. A big driver in podfade: a publishing schedule that's too brutal to maintain. In this episode, I share how any podcaster can be podfade by simply re-examining what their podcast schedule looks like. What does it mean to produce content consistently; how does this help build the KLT Factor, and what happens if we try and change our schedule.

Ready to up your podcasting game?

Schedule Your Podcast Coaching Session here: https://podcastingwithcliff.com

Show Notes:

One of the big pains around podcasting: publishing schedule. This is because it takes time to plan a podcast episode; find the guests; record the episode; and if you follow the podcast gurus ... your podcasting editing time consumes a lot.

Grueling publication is one of the biggest causes of podfade.

Why do we set these tough publishing schedules for ourselves? Because experts tell us to. The same experts who have a team of people to help them create content. Russell Brunson and Gary Vaynerchuk come to mind.

Why do we even publish content in the first place? Because we want to build on our Know-Like-Trust factor. The important one being trust. If people don't trust us, it doesn't matter if they know us or like us.

The most important factor in building trust is consistency. But what does consistency mean?

Consistency means what is consistent for you.

It's better for you to change your podcast publishing schedule rather than burn out and "ghost" your audience.

Consistency is a pillar in creating trust online. So no matter what schedule you pick, make sure to stay with that schedule. If you need to change it, then change it. No one says that your schedule is absolute and can't be changed. You will not break the laws of physics by changing your schedule.

Links Mentioned in this episode:

• ‎Entrepreneurs on Fire on Apple Podcasts - John Lee Dumas and his Entrepreneurs on Fire Podcast.
• The Key to Making Podcasting Worthwhile – Entrepreneurs on Podcasting - My interview with Robbie Swale about his super successful podcast "The Coach's Journey".
• The 3 Elements of Trust - The Harvard Business Review talks about the 3 key elements of trust.

Why do Introverts Need to Recharge? It's science! It's all in how we handle dopamine. Extroverts want more more more dopamine. Introverts, we get our fill and we are done. To much dopamine and we get overstimulated.

How can Introverts Recharge? Take time to unplug. Solitude helps us clear the dopamine out of our brain. So build in time with our schedule to allow this to happen.

What is an artist date? This is a "date" we make with ourselves. We do something that allows our creative child play. Given enough time, the creative child can come up with all kinds of ideas.

How can artist date benefit the introvert? When we take time to unplug, take the time to schedule an Artist Date along with it. So that way we can leverage our alone time to really come up with creative solutions.

Ready to up your podcasting game?

Schedule Your Podcast Coaching Session here: https://podcastingwithcliff.com

Links talked about in this episode:

• Why Introverts Need Alone Time - A great science-based article around why introverts need to get away from people after a period of stimulation.
• Looking to Nurture Your Artistic Self? Go On an Artist Date ‹ Literary Hub - Julia Cameron (Author of The Artists Way and create of Artist Dates) explores what an Artist Date is, how it works, and the benefits to great break throughs.
• Balancing Your Time and Energy as an Introvert | Psychology Today - Interview with David Hall and his book "Minding Your Time Especially If You're an Introvert". This great interview outlines how Introverts can leverage their skills to not only function better in social situations but also recharge.

You're an introvert. But are you shy? In this episode, we talk about what being an introvert is versus what being shy is. And yes, there is a distinct difference between the two as I share an online dating story I recently encountered.

In this episode, we talk about

• What the difference is between being shy and being an introvert
• Famous people who are introverts
• How using podcasting helps introverts to build deeper relationships

Links:

Learn more about advanced interview techniques by going to https://podcastingwithcliff.com

Tim Ferriss, The Tim Ferriss Show

https://podcasts.apple.com/us/podcast/the-tim-ferriss-show/id863897795

John Lee Dumas, Entrepreneurs on Fire

https://podcasts.apple.com/us/podcast/entrepreneurs-on-fire/id564001633

Pat Flynn, Smart Passive Income Podcast

https://podcasts.apple.com/us/podcast/the-smart-passive-income-online-business-and/id383084001

You're a geek. You dress like a nerd. You're socially awkward. We introverts have had so many labels slapped on us our entire lives. The worst part is that most of us believe those stories and allow them to drive our decisions. In this episode, I share with you a simple framework that will allow you to step beyond the labels and move into being your best self. 

We talk about:

• What the CTFAR model is
• How the CTFAR model applies during my cancer scare
• How CTFAR allowed me to become a better podcaster

Links:

Learn more about using the model with podcasting at https://podcastingwithcliff.com

Brooke Castille, The Life Coach School Podcast

https://podcasts.apple.com/us/podcast/the-life-coach-school-podcast/id870239631

How do my clients get real results with their podcast? In this episode, I answer that question.

Great businesses are built on solid, efficient processes. The same applies to podcasts.

In this episode, I share my overall framework I use to get awesome results with my client.

Phase 1: Your current podcast process

Phase 2:

Phase 3:

Links for this episode:

Schedule Your Podcast Coaching Session at https://podcastingwithcliff.com

I hate networking events. I'm not comfortable at all in a room filled with 200 people, getting drunk and yelling at each other. All in the hopes that I can get a business card or three. Being in large groups is not my jam.

In this episode, we talk about

• Why Introverts are the Best Networkers
• How Introverts Can Use Podcasting To Effectively Network
• How Introverts Are Born Podcasters

Links mentioned in the show:

Learn how introverts can turn their podcast into a powerful relationship building tool at https://podcastingwithcliff.com

Simply Psychology: Introvert and Extrovert Traits

Most people think of entrepreneurs as gregarious, outgoing extroverts. When in fact, introvert entrepeneurs outnumber them. So what is an introvert entrepreneur? And how does our innate traits make us awesome entrepreneurs? Because believe it or nuts, we are not broken nor do we need to be fixed.

In this episode, we cover:

• What exactly are the traits of an Introvert Entrepreneur
• How we can use our traits to be better
• How podcasting magnifies our Introvert Entrepreneur skillset

Interested in using podcasting to grow your business? Use the resources at https://podcastingwithcliff.com

Links Mentioned In this Episode:

Susan Cain's book: Quiet: The Power of Introverts in a World That Can't Stop Talking

One Funnel Away Challenge: Join the Challenge!

This episode covers what this podcast is about and what you can expect from it. Here I talk about my journey as an introvert entrepreneur into the awesome world of podcasting. And some of the obstacles I had to overcome. And the awesome results I got from podcasting.

In this episode, we cover:

• How I struggled with podcasting as an introvert
• How I had to abandon what the podcast gurus told me to do
• What I'll be sharing with you on this podcast journey

Links:

Learn more about how you can use podcasting for your business at https://podcastingwithcliff.com