In this episode, Tod Petty, CMO of Fynn.io, shares his expertise in marketing for the senior housing industry.

Tod discusses how AI is transforming marketing strategies and decision-making. He emphasizes the importance of detailed buyer personas and relationship-building on platforms like LinkedIn.

The conversation covers go-to-market strategies, content creation, and the challenges of branding for smaller companies. Tod advocates for future-focused content and direct response marketing over traditional brand campaigns.

He also offers valuable insights on product marketing, leadership in marketing organizations, and advice for aspiring marketers.

This episode provides a wealth of knowledge for marketers in any industry, blending traditional wisdom with cutting-edge AI applications.

In this episode, we talk with Hwei Oh, Chief Marketing Officer at SolCyber. Hwei shares her journey into marketing and her experience leading a startup in the crowded cybersecurity space.

Key topics include:

• SolCyber's approach to managed security services
• Strategies for building brand awareness in a competitive market
• The importance of educational content in cybersecurity marketing
• Balancing AI tools with human authenticity in content creation
• Leadership lessons for building strong marketing teams

Hwei offers valuable insights on go-to-market strategies, demand generation, and creating a distinctive brand voice. She also provides advice for aspiring marketers looking to advance their careers.

This conversation explores the challenges and opportunities in marketing complex B2B services, with practical takeaways for marketers across industries.

In this episode of the CMO Network podcast, host Federico interviews Richard Barnett, Chief Marketing Officer at Supplyframe.

Richard shares his journey into marketing, starting from his background in international relations to his current role in the electronics industry. He discusses Supplyframe's unique position in the electronics supply chain and how they've adapted to market challenges.

The conversation covers key marketing topics including go-to-market strategies, demand generation, and the importance of understanding buyer personas. Richard offers insights on leadership in marketing organizations and the value of creating a culture that encourages innovation and risk-taking.

Throughout the interview, Richard provides practical advice for marketers at all levels, emphasizing the importance of aligning marketing efforts with business objectives and developing a broad understanding of how different marketing elements work together.

In this episode, we talk with Shehzad Karkhanawala, Chief Marketing Officer at Joveo. Shehzad shares insights from his marketing career and current role leading marketing at an AI-powered recruitment platform.

He discusses key aspects of marketing strategy, including:

• Developing an effective go-to-market approach
• Generating demand through various channels and content
• Leveraging AI tools while maintaining quality
• Building a consistent brand
• Leadership in marketing organizations

Shehzad offers practical advice for marketers at different career stages. He emphasizes the importance of understanding your audience, collaborating across teams, and creating a culture where the best ideas can flourish.

Whether you're new to marketing or an experienced leader, this episode provides valuable perspectives on succeeding in today's fast-changing marketing landscape.

In this episode, we dive into the world of marketing in the cybersecurity industry with Sudhanshu Tripathi, Chief Marketing Officer at Quick Heal.

Sudhanshu shares his journey into marketing and provides insights on Quick Heal's approach to protecting individuals, businesses, and governments from cyber threats.

He discusses strategies for go-to-market, demand generation, and content creation. Sudhanshu also explores the role of AI in marketing and product development.

The conversation covers important topics like metrics, brand consistency, and leadership in marketing organizations.

Listeners will gain valuable insights on balancing analytical and creative skills, staying customer-focused, and adapting to new technologies like AI.

Whether you're a seasoned marketer or just starting your career, this episode offers practical advice and industry perspectives from a leading CMO in cybersecurity.

In this episode, we sit down with MariCarmen Ribes Espinosa, Chief Marketing Officer at Kyndryl, the world's largest IT services company.

MariCarmen shares her unique journey from law to marketing and offers insights on Kyndryl's account-based marketing strategy. She discusses the importance of aligning marketing metrics with business goals and how AI is transforming their marketing efforts.

The conversation covers challenges in branding, the synergy between marketing and sales, and leadership in marketing organizations. MariCarmen also provides valuable advice for aspiring marketers.

This interview offers a wealth of knowledge for marketing professionals at all levels, from those just starting their careers to seasoned executives looking to drive business growth through effective marketing strategies.

In this episode, we dive deep into the world of marketing with Joshua Kanter, Chief Marketing Officer at Encora Inc.

Joshua shares his journey from aspiring math teacher to marketing leader. He offers valuable insights on go-to-market strategies, demand generation, and content creation.

The conversation explores the role of AI in marketing and the challenges of building a strong brand. Joshua also discusses leadership in marketing organizations and provides advice for aspiring marketers.

Throughout the interview, Joshua emphasizes the importance of understanding your audience, demonstrating expertise, and adapting to new technologies. He also highlights the human side of marketing leadership.

This episode is packed with practical wisdom for marketers at all career stages.

In this episode, David Hillis shares his journey into marketing and his role as Chief Marketing Officer at Ingeniux Corporation.

David discusses the importance of content management in today's digital landscape and how it fuels AI-driven marketing. He offers valuable insights on creating effective content strategies and leveraging various channels for demand generation.

The conversation covers key topics like:

• Finding product-market fit for startups
• Building trust and credibility with customers
• The evolving role of AI in marketing
• Best practices for content creation and distribution

David also provides advice for aspiring marketers and tech startups looking to accelerate their growth. His experience and perspective offer practical wisdom for navigating the fast-paced world of modern marketing.

In this episode, we talk with Mari Considine, Chief Marketing & Development Officer at Acenda Integrated Health. Mari shares her journey into marketing and her passion for healthcare marketing.

She discusses Acenda's mission to provide accessible behavioral and maternal health services across New Jersey. Mari explains how they create valuable content to educate and support their community.

The conversation covers important marketing topics like:

• Balancing creativity and data in marketing
• Using AI as a tool in content creation
• The importance of metrics and how to use them
• Maintaining brand consistency
• Leadership in marketing organizations

Mari also offers advice for young marketers, emphasizing the need to master fundamentals, gain technical skills, and maintain a growth mindset in this fast-changing field.

In this episode, we dive into the world of modern B2B marketing with Gurdeep Dhillon, Chief Marketing Officer at Contentstack.

Gurdeep shares his journey from market intelligence to CMO, offering valuable insights on go-to-market strategies, demand generation, and content creation in the age of AI.

He challenges traditional lead generation methods and emphasizes the importance of engaging entire buying groups. Gurdeep also discusses the critical role of brand building and reputation in marketing success.

The conversation covers key metrics for measuring marketing effectiveness and explores leadership principles in marketing organizations.

Aspiring marketers will find practical advice on career progression and the importance of staying current with emerging technologies.

This episode offers a wealth of knowledge for marketers at all levels, from students to seasoned professionals.