Steve Hartert, the Chief Marketing Officer at JotForm, joins the show to talk about tech marketing, data collection, and marketing leadership.

With decades of experience in the tech industry, Steve discusses critical insights about marketing strategies, customer engagement, and the evolution of digital platforms. 

He shares his journey at Jotform and explains the company's innovative approach to simplifying online form creation and data collection. 

Steve also takes time to reflect on the challenges most businesses face in the competitive tech industry, and how JotForm has managed to stay ahead of the curve. 

Whether you're a budding entrepreneur, a business leader, or simply interested in marketing, this interview with Steve Hartert offers a unique perspective on the workings of a successful tech company and the importance of effective marketing.Tune in today to help your business stand out through marketing!

In this insightful interview, we speak with James “JD” Dillon, the Chief Marketing Officer at Tigo Energy, a renowned solar energy solutions company. 

This conversation highlights the marketing leadership and technical knowledge required to lead a business in its early stages.

James Dillon walks us through his journey and how he ended up working in a marketing role. With that, he offers a comprehensive view of Tigo Energy's marketing strategies, their challenges, and how they charter the rapidly evolving landscape of solar energy. 

Moreover, James shares his extensive knowledge and experience in marketing and how it intersects with the renewable energy sector. 

Furthermore, Dillon provides valuable insights into the role of marketing in driving sustainable technologies and its impact on our future. 

This episode is an eye-opener for those interested in marketing leadership for businesses aiming to drive sustainability and growth.

In this episode, Noel Saunders, Chief Marketing Officer at REF UK, joins the show to discuss thought leadership, business relationship management, and marketing leadership. 

With a wealth of experience in executive membership spaces and global branding, Noel shares invaluable insights into crafting consistent branding strategies, building inclusive teams, and creating spaces for open communication among business leaders. 

Moreover, Noel shares how REF UK was created and how it continues to help business leaders throughout the world.

Noel’s sharing highlights the importance of valuing employee contributions and embracing diversity in the workplace.

From effective feedback culture to leveraging technology for marketing success, Noel offers practical advice and lessons learned from years of experience. 

Whether you're a seasoned marketer or just starting your journey, this episode provides essential guidance for anyone looking to excel in marketing. 

Tune in to gain actionable strategies and inspiration from a true marketing leader!

Explore and enjoy the interesting world of marketing for the education sector as we sit down with Stephanie Brooks, the Chief Marketing Officer at Skillzilla. 

In this conversation, Stephanie shares her journey from journalism to marketing. She shares why she is passionate about the education industry and educational marketing.
Moreover, she provides insightful observations about the role of innovation and creativity in marketing. Stephanie also discussed the importance of metrics and artificial intelligence in shaping marketing strategies.

Stephanie also talked about the challenges of branding in a competitive market and the crucial role of product marketing. 

Most notably, she talks about Skillzilla's mission to equip young adults with essential life skills right at the tip of their fingers. Also, Stephanie’s sharing reveals how this business offers a fresh perspective on the role of education in marketing. 

If you’re looking for inspiration to drive marketing innovation, you’re in for a treat. Tune in for an enlightening conversation about educational marketing!

We sit down with Eric Seiberling, the VP of Sales and Marketing at MXD Process, to talk about marketing for the industrial and manufacturing sectors.

Eric shares his fascinating journey to becoming a marketing leader, highlighting his curiosity about why people do what they do. Additionally, he talked about MXD Process’ mission and unique marketing efforts.

He discusses the importance of understanding customer needs, the role of AI in overcoming content debt, and how empathy is crucial in marketing. 

Not to be missed are Eric’s unique perspectives on metrics, branding, and product marketing. 

Finally, Eric advises young marketers to be curious, empathetic, and willing. From Eric’s sharing, we get to learn more about what it takes to transform businesses and make a real impact on people's lives and the bottom line. 

Tune in for an enlightening conversation on marketing strategies and leadership in this challenging industry!

This episode is your marketing inspiration for appreciating data and metrics in marketing!  Olga Noha, the Chief Marketing Officer at SplitMetrics, joins us to discuss data-driven marketing and building demand generation engines. 

With an engineering degree, Olga discusses how she leveraged her technical skills to excel in marketing, a field she views as a 'people's puzzle.' 

She also provides a comprehensive overview of SplitMetrics and explains how the company serves as a growth engine for mobile marketing. 

Olga further delves into her multi-threaded go-to-market strategies, the importance of data-driven decisions, and the role of AI in speeding up processes. 

Another highlight of this talk is Olga’s emphasis on branding and product marketing in her industry. Lastly, she shares valuable advice for young marketers and encourages them to embrace uncertainties as opportunities for growth.

If you’re looking to scale your business and build your demand generation efforts, you have Olga Noha to inspire you. Tune in to discover how to improve your marketing engines today!

The CMO Network sits down with David Duncan, Vice President-Head of Marketing at Orlando Credit Union, to talk about marketing leadership and financial services marketing.

In this episode, David shares insights into his journey from sales to marketing and why diversity is important in marketing strategies and organizations. 

He also discusses the significance of direct engagement and human connection in establishing brand relationships, particularly in the banking industry. 

As a CMO, David also highlights the crucial role of metrics in driving marketing strategies and understanding customer engagement. With that, we had the opportunity to listen to Orlando Credit Union’s unique marketing practices, too.

To top it all, he advises future marketers to take chances, think outside the box, and focus on self-development. 

Tune in to this episode for an enlightening discussion on marketing leadership, content marketing, and advice for startups.

Christina Kyriazi, the Senior Vice President Marketing at PhotoShelter, joins us to talk about B2B SaaS marketing, analytic marketing leadership, and digital asset management. 

Christina shares her journey from a career in analytics to becoming a CMO, highlighting the evolution of marketing into a more analytical field. 

She also discusses her strategic decision to join PhotoShelter, the value of understanding the audience's pain points, and the importance of building a strong product. 

Moreover, Christina also provides an in-depth look at the customer experience before and after using PhotoShelter. Her insights provide us with more understanding of digital assets management’s importance in these times.

She further talks about the challenges in content distribution, the significance of branding, and the role of AI in content marketing. 

If you’re looking for fresh marketing perspectives, you’ll surely appreciate Christina Kyriazi’s interview.  Tune in today to see where analytic marketing leadership can take your business!

Carnegie Learning's CMO, Quinn O'Brien, joins the show for a meaningful discussion about marketing, product marketing, and the future of education. 

Quinn details his unconventional career path, from law to advertising to technology, and now in impactful marketing in the education sector. He shares the important work that Carnegie Learning is doing to create an innovative future for the education industry.

Moreover, Quinn offers a roadmap for understanding go-to-market strategy, content creation, and demand generation, all while emphasizing the power of branding. He tackles the complexities of marketing-sales alignment and shares his marketing leadership philosophy. Optimistic about AI's potential in marketing, Quinn provides valuable takeaways for marketers of all experience levels. 

If you’re looking for more marketing inspiration, we got you covered. This episode is a must-listen for anyone seeking insights from a seasoned leader with a unique perspective on marketing.

In this episode, we have an engaging conversation with Varun Kohli, the Chief Marketing Officer at Cequence Security. 

Varun shares his unexpected journey into marketing from an engineering background, and how he has since been captivated by the field. He discusses the significance of branding, product marketing, and the role of AI in modern cybersecurity marketing strategies. 

We also get the chance to learn more about Cequence Security and the work that Varun puts in to establish the company as an industry leader. 

Additionally, Varun reveals his unique management style using the MAP (Mastery, Autonomy, People) methodology and offers valuable advice to young marketers. 

This episode is a must-listen for those seeking to immerse deeper into the world of marketing and gain insights from a seasoned expert. 

Tune in to learn more about marketing, technology, and leadership from the lens of cybersecurity marketing.