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Content Templates: Why They’re Harming Your Business #223
“Discover the hidden harm of content templates and how to avoid it!”
In this episode, you will learn:
* What is the harm of using content templates and 365 Days of Content Lists?
* How can course creators create content that stands out from the noise and leads to conversions?
* What is the solution to creating evergreen content plans for course creators?
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:01:18] Why those 365 Days of Content Lists are killing your business
[00:03:48] People who are selling the lists, they’re not using them in their own businesses
[00:05:02] You’re going to end up sounding exactly like everybody else in your niche
[00:07:08] Content templates are not nurturing the right people
[00:10:51] The difference between a framework and a template
[00:12:37] Evergreen content takes work to set up. Anything worth it is work.
[00:13:46] Content plans for between launches aren’t easier, faster, or cheaper. They’re better, they’re more effective, and they build longer-lasting results.
Why Those “365 Days of Content” Lists are Killing Your Next Launch
I’ve had a bone to pick with those “365 days of content” lists for years. And I could be a little ranty here, but I’m also pulling back the curtains and giving you the bare truth: they’re harming your business.
The short version: content templates are meant to be general so they can appeal to as many businesses as possible. That’s how these low-priced offers make money and generate leads for the creators–they’re appealing. They’re sellable. The downside of these very popular offers is that everyone and their grandma can technically use them–and they all end up sounding the same.
In a noisy market, you don’t want to blend in–you need to differentiate. So why would you be willing to be the 17,000th purchaser of that content idea list? Sounding like even 1000 other people in your niche is the opposite of differentiating.
The Appeal of Content Templates & Content Prompts
I know the content ideas lists seem easier. They seem faster. And they seem cheaper. That’s what they’re selling, the easy button for this whole “marketing” of your business. They’re banking on the idea that you’re so tired from your launch, turning around and immediately diving into the fulfillment… that you couldn’t possibly take o...
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“Discover the hidden harm of content templates and how to avoid it!”
In this episode, you will learn:
* What is the harm of using content templates and 365 Days of Content Lists?
* How can course creators create content that stands out from the noise and leads to conversions?
* What is the solution to creating evergreen content plans for course creators?
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:01:18] Why those 365 Days of Content Lists are killing your business
[00:03:48] People who are selling the lists, they’re not using them in their own businesses
[00:05:02] You’re going to end up sounding exactly like everybody else in your niche
[00:07:08] Content templates are not nurturing the right people
[00:10:51] The difference between a framework and a template
[00:12:37] Evergreen content takes work to set up. Anything worth it is work.
[00:13:46] Content plans for between launches aren’t easier, faster, or cheaper. They’re better, they’re more effective, and they build longer-lasting results.
Why Those “365 Days of Content” Lists are Killing Your Next Launch
I’ve had a bone to pick with those “365 days of content” lists for years. And I could be a little ranty here, but I’m also pulling back the curtains and giving you the bare truth: they’re harming your business.
The short version: content templates are meant to be general so they can appeal to as many businesses as possible. That’s how these low-priced offers make money and generate leads for the creators–they’re appealing. They’re sellable. The downside of these very popular offers is that everyone and their grandma can technically use them–and they all end up sounding the same.
In a noisy market, you don’t want to blend in–you need to differentiate. So why would you be willing to be the 17,000th purchaser of that content idea list? Sounding like even 1000 other people in your niche is the opposite of differentiating.
The Appeal of Content Templates & Content Prompts
I know the content ideas lists seem easier. They seem faster. And they seem cheaper. That’s what they’re selling, the easy button for this whole “marketing” of your business. They’re banking on the idea that you’re so tired from your launch, turning around and immediately diving into the fulfillment… that you couldn’t possibly take o...