Standing out as a small business can feel overwhelming — especially when you have limited resources. But here’s the truth: your story is your most powerful marketing tool.

In this episode of Content with a Purpose, Gabby Rendon shares how minority entrepreneurs can use storytelling and content marketing to connect with the right audience, build trust, and grow their business authentically.

You’ll learn:

• What content marketing really is (beyond buzzwords)
• Why authentic content creates trust + loyalty
• How storytelling humanizes your brand and builds emotional connections
• Simple frameworks for personal + customer stories
• How to leverage your cultural narrative as your superpower
• Tips to optimize for SEO without losing your voice

If you’re ready to attract more customers, boost your visibility, and increase your impact, this episode will show you how to share your story in a way that resonates and converts.

Ready to take the next step? Explore my Marketing Memberships to discover how we can turn your visibility into revenue.

Don’t forget to subscribe to Content with a Purpose for more strategies on ethical marketing, content that connects, and purpose-driven growth.

You can find me on

Instagram @gabby_rendon

LinkedIn @gabbyrendon

YouTube @Gabby_Rendon

www.gabbyrendon.com

In this episode, we dive deep into the world of SEO, uncovering why search engine optimization is so essential for minority-owned businesses. You'll discover three powerful strategies tailored to help you overcome unique challenges and seize new opportunities in the digital marketplace. We'll also highlight common SEO mistakes that minority entrepreneurs should avoid, ensuring your path to online visibility is as smooth as possible.

If the technical details start to feel overwhelming, don’t worry—we’ve got you covered. Visit our website to download a comprehensive PDF guide packed with tips and actionable insights featured in today’s conversation. Tune in and get ready to unlock new levels of growth for your business!

You can find me on

Instagram @gabby_rendon

LinkedIn @gabbyrendon

YouTube @Gabby_Rendon

www.gabbyrendon.com

Request Your Audit Today and receive practical recommendations to boost your visibility, conversions, and overall strategic impact.

In today’s episode, we will talk about a growth strategy that’s often overlooked by small businesses and entrepreneurs — especially in the rush to keep up with every new social media trend. Instead of burning out on endless content creation, we recommend focusing on collaborations. Or as we call them now, “collabs.”

Today, we’ll dive into:

• What social media collaborations actually are
• Three big benefits of collabs for small businesses
• The different types of collaborations you can try
• How to find the right partners
• And how to create a strategy that actually works

You can find me on

Instagram @gabby_rendon

LinkedIn @gabbyrendon

YouTube @Gabby_Rendon

www.gabbyrendon.com

Request Your Audit Today and receive practical recommendations to boost your visibility, conversions, and overall strategic impact.

Discover how to strike the perfect balance between cutting-edge AI tools and authentic, human-centered marketing in the fast-paced digital world. In this episode, we unpack why a thoughtful digital marketing strategy beats content overload every time. Learn practical ways to harness automation without losing quality and explore how genuine, people-first content can drive real business results—no matter the latest social media trends. Tune in for actionable tips to transform your digital presence and reconnect with what truly matters: your audience.

If you’re uncertain whether your content is delivering real results, now is the perfect time to have a second set of eyes looking at it.

As part of my commitment to helping entrepreneurs grow their digital presence with confidence, I offer a free SEO + digital visibility audit.

Request your audit today and receive practical recommendations to boost visibility, conversions, and overall strategic impact.

You can find me on

Instagram @gabby_rendon

LinkedIn @gabbyrendon

https://gabbyrendon.com

There’s a new wave of policy updates hitting Etsy and YouTube — and if you’re a digital creator or small business owner using AI tools, this one’s for you.

In this video, we’re diving into what’s being called the “AI Slop Crackdown.” Both Etsy and YouTube are tightening their content standards to push back against low-quality, AI-generated, mass-produced content that’s flooding their platforms. But here’s the thing: it’s not about banning AI — it’s about bringing the human touch back to the forefront.

We’ll break down:

• What “AI Slop” really means (and why it’s a problem),
• The Role of Etsy in Setting New Content Standards
• YouTube's Approach to Combatting AI-Generated Content
• The Challenges of Identifying AI-Generated Content
• Going down the Reddit Hole
• AI Slop Crackdown and the Impact on Monetization
• Future Trends in Content Creation and AI
• AI Slop Crackdown and The Evolving Landscape of Content Standards

Is Your Online Presence Helping You Grow? Or Holding You Back?

Discover how we can help you grow your business with a FREE DIGITAL AUDIT of your brand’s online presence at https://gabbyrendon.com/request-an-audit

Work With Me: https://gabbyrendon.com

Find me on Instagram: / gabby_rendon

Find me on LinkedIn: / gabbyrendon

Links Mentioned in the video

Rene Ritchie video to address policy updates https://youtu.be/oqMijeuaWik

vidIQ Policy Update explainer https://youtu.be/U_aE3k2EzWo

TubeBuddy explaining what constitutes an AI channel https://youtu.be/s5U7fiTqWO8

Matt Par focusing on “Faceless Channels” https://youtu.be/861Q6pINz7I

No Fakes Act: https://www.congress.gov/bill/118th-congress/senate-bill/4875/text

If your content isn’t converting the way you hoped, the problem might not be your strategy—it might be something deeper. In this episode of Content With a Purpose, we uncover 5 hidden reasons your content might be falling flat and share simple, soulful shifts to help you reconnect with your audience and reclaim your momentum. From emotional resonance and timing to voice and user experience, you’ll walk away with actionable insights to elevate your content and attract aligned clients.

Plus, discover how the DIY Brand Strategy Kit on Etsy can help you clarify your message and show up with confidence.

Show notes:

Etsy Shop: https://www.etsy.com/shop/ContentWithAPurpose

Work With Me: https://gabbyrendon.com

After a few months away, reconnecting with family and rediscovering my roots as a social entrepreneur, I’m back with a new mission: to help purpose-driven businesses thrive without losing themselves in the process. In today’s episode, I dive into the metaphor of Shel Silverstein’s The Giving Tree to explore the delicate balance between giving wholeheartedly to your mission and ensuring your business stays sustainable.

If you struggle to align purpose with profitability, this episode is for you. Tune in to discover how to build a business that gives generously, without becoming a "giving stump" along the way.

Takeaways:

• Purpose without sustainability leads to depletion. Just like the tree in The Giving Tree, businesses that give without balance can eventually run out of resources, leading to burnout and an unsustainable model.
• The paradox of purpose-driven businesses. Focusing solely on a mission without considering the financial health of the business risks turning it into a "giving stump," unable to sustain its mission in the long term.
• Sustainable businesses need strong foundations. Just as a tree needs roots, purpose-driven businesses require a solid operational and financial foundation to thrive. Sustainability isn’t just about passion; it’s about smart management and long-term strategy.
• Shift from a scarcity mindset to stewardship. Instead of feeling limited by resources, adopt a mindset of stewardship—taking care of what you have and using it wisely to ensure longevity and growth.
• The importance of building relationships for long-term success. Strong, positive relationships with employees, partners, and customers are key. These relationships provide support, resources, and help prevent business depletion.
• Embrace universal principles for business sustainability. Applying principles like the Law of Karma (integrity), Law of Abundance (shifting away from scarcity), and Law of Attraction (aligning values) can guide businesses in creating lasting, meaningful impact without compromising profitability.
• Balance purpose and profit for long-term impact. The ultimate lesson is finding harmony between a powerful mission and a sustainable business model. This balance ensures that a business can continue to give generously and make an impact over time.

As you know, I am a mentor for different non-profits, and one of them is the Junior Achievement Program.

In this week’s episode, I had the honor of interviewing four amazing high schoolers who shared their journey as female CEOs, the challenges of starting a business, fundraising, handling their team and of course, learning how to delegate so their business could grow.

I hope you enjoy the episode, I sure did!

You can support these young ladies by sharing their stories.

The Evo Team

F.L.I.N.

Terra

BooBam Bracelets

I will share Google's latest March update and unpack what it means for you and your SEO strategy. Then, I'll switch gears and focus on Pinterest, a treasure trove of opportunity often overlooked by marketers. We'll explore how to leverage Pinterest to drive serious traffic to your website or blog.

• What is affiliate marketing?
• How does affiliate marketing work?
• How to find affiliate programs
• How to create affiliate marketing content
• How to track your affiliate marketing results
• And much more!