Content marketing gives you a chance to share with your audience (insight, education, personality) and let them get to know you. It can allow them also to feel you really understand them. In this way, it has the power to help you build relationships. If you harness the power of content marketing with a high level of quality and creativity, you can raise awareness, build relationships, communicate key messages, and open doors – and create a feeling of being connected. Keren will share how your awareness of the feelings, worries, and emotions of your audience can inspire content that really resonates with them.

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