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Context Please episodes
- Your UVP Isn’t Universal: Rewriting Value by Market
This episode proves that context changes the job your product is hired to do. When Jobs → Pains → Gains reweight by market, the UVP must change first, then the copy.
17 min - Global campaigns gone wrong — When marketers ignore the culture cue.
Think localization is just translation? These 11 real campaign fails prove otherwise.
One wrong slogan, one ignored language — that’s all it takes to lose trust, relevance, or the entire market.
Tune into Episode 1 of "Context Please" is live - Afrolingo’s podcast on what NOT to do.
12 min
About Context Please
From the publisher's feed
Whether you're a global business leader, localization strategist, or market expansion lead — the AfroLingo Podcast gives you direct access to insider knowledge from real practitioners, industry…
experts, and brand builders working across African markets.
We go beyond language — into the nuances of culture, compliance, buyer psychology, and strategic go-to-market execution.
We go beyond language — into the nuances of culture, compliance, buyer psychology, and strategic go-to-market execution.