With the ad tech industry moving on the path to a cookieless world, it’s time to adapt and ensure consumers can provide digitally savvy, privacy-driven end-users with reasonable control over their data. As contextual advertising has proven effective, many marketers seek it as an excellent alternative to third-party cookies.

In contextual advertising, ads related to the content being seen or read are placed to ensure better connections with the audience.

Contextual targeting is a demanded tool for companies that have helped them in targeting their segmented audience group at the right time and place.

Now comes the real deal! Here we have explained the working of the contextual advertising and the methodology behind it. 

1st Step: Choose the parameters for Contextual Advertising

2nd Step: Google analyzes the pages

3rd Step: Ad placement is done contextually

Contextual advertising is not a new concept in the advertising industry. But, it was less focused in the previous years with behavioral targeting getting all the attention of advertisers. It allows you to match the content of the webpage to that of the ad. This focuses on providing a unified experience for the user by emphasizing screen content rather than individual individuals.